In this series, " #IsetanMensFavoriteItems ," key figures at Isetan Mens, who have a keen eye for style and a sharp aesthetic sense, introduce their favorite personal belongings and items they want.

In early July, the weather changes with strong sunshine and rain, so what we carry and wear changes all the time. This time, for "#IsetanMensFavoriteItems," we feature Noriaki Yamagata from Men's Attendant . He introduces his favorite items that anyone can use and that are perfect for the coming season, as well as items that he uses for his hobbies! You might see an unexpected side of Yamagata, who looks great in a suit.

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A suit professional who transitioned from factory work to the apparel industry. Men's Attendant Noriaki Yamagata | Isetan Men's Staff Profile

For work, I wear a suit; for private occasions, I wear something relaxed.

For work, I wear custom-made suits, shirts, and shoes. In my private life, I choose simple, relaxed clothing that looks natural when I'm out with my family. My hobbies include tennis, running, and trekking; I enjoy both playing and watching sports. I'm planning to run a full marathon when I turn 50.

THING FABRICS hand towels are a must-have for the coming season.

This is a must-have item for me, as I sweat a lot. It's more absorbent than a handkerchief, and because it uses extra-long staple cotton, it feels great against the skin. I bought it immediately because it was made in Imabari. I use it all the time, whether I'm on or off duty, keeping it in my pants pocket or bag (lol)! The ones I'm introducing here are "Navy" and " Olive ," but in addition to the quality of the material, there's a wide range of colors available, and as the product name "TIP TOP 365" suggests, it's a towel you can never have too many of and use every day.

I really felt the difference in functionality. These running items quickly became my trusted companions.

These are my running companions. I was thinking about buying some running clothes around the end of last year when a sale ad popped up, so I bought them at that time (lol). I've been playing sports since my student days, but I wasn't particularly picky about running gear. However, I was surprised to see a difference in my running when I switched from my old clothes to running clothes.

I bought these shoes around February to match my current running level, and they feel very stable and great! I'm secretly planning to take on a full marathon, so I'm enjoying running every day with the goal of finishing it.

*The information in this article is current as of June 2026.
＊All prices include tax.
＊The information in this article is current as of the time of publication. Product information may be revised or changed without notice.

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