As we approach the middle of June and the number of sunny days increases, it's also sunglasses season. This time, for "#IsetanMensFavoriteItems," we feature Shuhei Sugita, the buyer in charge of eyewear at Isetan Shinjuku Store, Men's Building . Sugita, who knows all about good things, will introduce his favorite items.

Buyer Sugita, who always seeks out "the best in his field," selects his favorite items.

"I pay a lot of attention to quality and the history and culture of a brand. Good things come at a price, but I think they offer technology, service, and above all, appeal that justifies the cost. If I don't know something, I'll research it or ask the salesperson, and with the mindset of 'if I'm going to buy it anyway,' I tend to be drawn to the best in that field." (Sugita)

A lifelong investment for everyday use. Aconi eyewear

The "Infinity" model, released last year by AKONI, an eyewear brand that is rapidly gaining recognition among prestige eyewear brands, is a well-balanced piece of eyewear that, while showcasing meticulous attention to detail in every part through high-quality materials and precise craftsmanship, maintains an authentic appearance.

The double bridge design is also a popular feature, and I've had it modified with prescription lenses in a slightly bolder color for everyday use. The adjustable temple length provides an excellent fit; it's truly a pair I'll cherish for a lifetime. It's a stylish choice that will protect my eyes during the long summer months ahead.

AHRES UV serum helped me make daily UV protection a habit.

I had my skin measured at the cosmetics section on the first floor Isetan Shinjuku Store, Men's Building and the buyer in charge at the time told me that UV protection was essential and recommended this UV serum. It's a cream with a color close to my skin tone, so it blends well and I use it every day.

"Given your age, you should start right away. Wear it every day, even if it's cloudy or rainy!" Thanks to this advice, I've finally started to make sun protection a habit. It's been a few months since I started using it, and I feel like my skin condition has improved.

*The information in this article is current as of June 2025.
＊All prices include tax.
＊The information in this article is current as of the time of publication. Product information may be revised or changed without notice.

For inquiries, please contact Isetan Shinjuku Store, Tel: 03-3352-1111 (Main number)
For inquiries via email, please click here.