The summer fragrance event "Perfume Summer Market curated by ISETAN MEN'S," themed "Discovering a perfume that represents you," will be held again this year from July 9th (Wed) to July 29th (Tue) at the Cosmetics Promotion area on the 1st floor Isetan Shinjuku Store, Men's Building .

During the event, fragrances will take over all event spaces in the cosmetics section on the 1st floor of Isetan Shinjuku Store, Men's Building , as well as be featured in the promotions on the 1st floor Isetan Shinjuku Store, Men's Building . We will be showcasing a wide range of fragrances, from classic maison brands that are perfect for your first fragrance to creator brands that are recommended for those who want to stand out from the crowd.

[Related Article] ► Ask the buyer at Isetan Shinjuku Store, Men's Building : Choosing a fragrance inspired by summer styling "Summer Perfume Market curated by ISETAN MEN'S"

Brand lineup

[Full schedule] July 9th (Wed) - July 29th (Tue)

[1st week] July 9th (Wednesday) - July 15th (Tuesday)

[2nd week ①] July 16th to July 22nd (Tuesday)

[2nd week ②] July 16th to July 29th (Tuesday)

[3rd week] July 23rd (Wednesday) - July 29th (Tuesday)

This is it for this year! 14 recommended perfumes for summer 2025

Earl Bow "CASE STUDY EAU DE PERFUME SANTAL BLEU"
30mL ¥8,910

A refreshing bergamot scent unfolds, complemented by the warmth of ambrette and sandalwood, creating a calming aroma.

BORNTOSTANDOUT
"DIRTY RAINBOW"
50mL ¥29,150 *Limited quantity of 20 bottles available for pre-sale at Isetan Shinjuku store *General sales begin August 1st (Friday)

A vibrant, rebellious pride, a celebration of individuality, and an unending struggle for equality.

Caswell Massey "O Air Eau de Parfum"
100mL 33,000 yen

This fragrance, with its distinctive scent reminiscent of ozone in the air after a rain shower, is perfect for a charismatic man.

Apothia "Eau de Parfum VELVET ROPE"
50mL ¥14,960

A seductive and subtly sweet, sexy fragrance for adults to revel in a luxurious night.

Lumir "Eau de Parfum SUN SOAKED"
50mL ¥24,750

A fresh and fruity fragrance that evokes the beautiful coastline of Mallorca, expressing the brilliance and playful spirit of summer days.

FREDERIC MALLE
"Acne Studios par Frédéric Malle Eau de Parfum"
100mL ¥54,780

Cool yet charming. Rough yet comfortable, innocent yet captivating.

Diptyque
"Eau de Toilette L'Eau des Esperides"
100mL ¥24,750

An invitation to spend summer in a lush, fresh orchard. An eau de toilette that stands out with its refreshing and invigorating green notes.

PENHALIGON'S
"Daphne Bouquet Eau de Parfum"
100mL ¥35,200

Featuring the Daphne flower as its main note, this fragrance is inspired by the flowers that bloom in His Majesty the King's garden, Highgrove Garden.

Maison Margiela "Replica" Fragrance "Replica Eau de Parfum Flying"
100mL ¥31,680 *Price will be revised to ¥32,890 from July 17th (Thursday)

A fragrance that evokes the feeling of soaring high into the sky, with bergamot essence, citrus notes, and orange blossom.

ACQUA DI PARMA
"Blue Mediterraneo Arancia Eau de Parfum"
100mL ¥32,450

A rich and complex orange aroma created through a two-month maceration process.

Goldfield & Banks "Pacific Rock Flower"
100mL ¥28,600

Lemon bursts forth, tea tree releases its sweet fragrance, and coconut wax envelops it all. A scent like the blessings of the sun and the sea.

Nishane "Oolong Tea"
50mL ¥33,000

This Chinese oolong tea was presented to Türkiye via the Silk Road. The moment it's poured, citrus notes burst forth, and fig adds depth.

Atelier Materie "Eau de Parfum Vanille Carbon"
100mL ¥37,400 *Pre-sale at Isetan Shinjuku *General sale starts July 18th (Fri)

A modern fragrance where light and shadow intertwine, highlighting leathery and spicy nuances of Madagascar vanilla.

OBVIOUS
"Eau de Parfum White Crush"
100mL ¥23,100

A pure and transparent fragrance that captures the delicate, finely shaved, pure white ice of shaved ice.

Enjoy a variety of fun events and service information every time you visit!

• Fragrance consultation by PENHALIGON'S perfume sommelier

• ---

  Here are some fragrances from PENHALIGON'S that we recommend for you right now.
• ■Date and Time: Saturday, July 19th, 11:00 AM / 2:00 PM / 3:00 PM / 5:00 PM ■Duration: 40 minutes ■Capacity: One group per session (2 people)
  ■Reservations:

  Book your appointment here.

• Lumira perfume video creator "MR.FRAGRANCE" visits the store.

• ---

  Here are some recommended fragrances from the Lumira product line.
• ■Dates and Times: July 26th (Sat) 15:00-18:00, July 27th (Sun) 14:00-17:00
  ■Duration: Approximately 10 minutes ■Capacity: None *You may have to wait during busy times.
  ■Reservations: Not required

• Diptyque Engraving Service

• ---

  Hand engraving service for purchased products by an engraver
• ■Date and time: Saturday, July 26th
  ■Duration: 10 minutes ■Capacity: Up to 5 people per hour: 6 hours ■Conditions: For those who purchase a 75mL Eau de Parfum or a 100mL Eau de Toilette
• *Engraving service is limited to one item per person.
• 

• R-Bow Personalization Service

• ---

  We offer a service to add your name or logo to the labels.
• ■Date and Time: All day *Please note that we may limit registration depending on the crowd situation.
  ■ Estimated time: Minimum 20 minutes *May vary depending on congestion.
  ■Capacity: None ■Conditions: Customers who purchase Earl Bow Case Study Eau de Parfum 30mL
• 

• Maison Margiela "Replica" Fragrance Personalized Labeling Service

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  By customizing the "Time and Place" and "Style" sections, you can make your bottle a truly unique piece of art.
• ■Dates and Times: All day from July 23rd (Wed) to July 29th (Tue) ■Duration: 5 minutes ■Conditions: Customers who purchase "Replica" Eau de Toilette 100mL, candle, or diffuser.
• 

• ACQUA DI PARMA Postcard Animation

• ---

  We will give you a postcard that you can stamp with your favorite design.
• ■Dates and Times: All day from July 9th (Wed) to July 15th (Tue) ■Duration: 5 minutes ■Conditions: Customers who purchase one or more ACQUA DI PARMA products
• 

A wonderful gift for those who make a purchase at the venue!

During the promotion period, the first 100 customers who purchase fragrance products totaling 19,800 yen Isetan Shinjuku Store, Men's Building including tax) or more in a single transaction using their MI Card and present a Mitsukoshi Isetan app coupon will receive a set of four fragrance samples.

OBVIOUS
During the event, the first 100 customers who purchase OBVIOUS products will receive a free one-handle mini bag.

Atelier Materie
During the event, the first 30 customers who purchase a 100mL bottle of Atelier Materie perfume will receive a Cedre Figaria mini candle (35g) as a gift.

Aposia
During the event, the first 50 customers who purchase Apothia products totaling 15,400 yen (including tax) or more will receive an IF Aromatic Pad as a gift.

Lumira
During the event, the first 30 customers who purchase Lumira products totaling 22,000 yen (including tax) or more will receive a travel candle of their choice.

Caswell Massey
During the event, the first 50 customers who purchase Caswell Massey products totaling 11,000 yen or more (including tax) will receive a free hand cream (14.2g).

Caswell Massey
During the event, the first 30 customers who purchase Caswell Massey products totaling 33,000 yen (including tax) or more will receive a free 7.5ml bottle of their choice of fragrance.

Earl Bow
During the event, the first 200 customers who purchase R-Bow's "Case Studio Eau de Parfum" will receive a special brand-designed atomizer.

Maison Margiela "Replica" Fragrance
During the event, the first 100 customers who purchase Maison Margiela "Replica" fragrance products totaling ¥23,540 (tax included) or more will receive a Replica tote bag.

PENHALIGON'S
During the event, the first 50 customers who purchase PENHALIGON'S products totaling 35,200 yen (including tax) or more will receive a 30g Luna Body Soap and a 10mL Luna Hand Cream as a gift.

FREDERIC MALLE
During the event, the first 30 customers who purchase FREDERIC MALLE products totaling 38,500 yen (including tax) or more will receive a 7mL bottle of Portrait of a Lady.

ACQUA DI PARMA
During the event, the first 100 customers who purchase Aqua di Parma products totaling 10,000 yen or more (including tax) and present a Mitsukoshi Isetan app coupon will receive a special brand-designed handkerchief.

ACQUA DI PARMA
During the event, the first 100 customers who purchase ACQUA DI PARMA products totaling 15,000 yen (including tax) or more will receive a special brand-designed mini pouch.

ACQUA DI PARMA
During the event, the first 100 customers who purchase ACQUA DI PARMA products totaling 32,000 yen (including tax) or more will receive a mini hat box of Blue Mediterraneo Eau de Parfum. You can choose between the Arancia or Mirto fragrance.

Diptyque
During the event, the first 50 customers who purchase Diptyque products totaling ¥24,750 (including tax) or more will receive a free Eau de Toilette Eau des Sens (5mL).

Born to Standout
During the promotional period, the first 50 customers who purchase Born to Standout products totaling 16,000 yen (including tax) or more will receive a special brand-designed ballpoint pen.

Goldfield & Banks
During the event, the first 100 customers who purchase a 100mL bottle of Goldfield & Banks perfume will receive a mini perfume kit (2mL x 2 types).

Nishane
During the event, the first 100 customers who purchase Nishane products totaling 33,000 yen (including tax) or more will receive a mini perfume kit (5 types of 2mL perfumes).