Sanyo Yamacho , a company that prioritizes quality and pursues the ideal shoe for Japanese people, will be holding a pattern order event at the men's shoe section on the first basement floor of Isetan Shinjuku Store, Men's Building April 2nd to Tuesday, April 15th.
Order shoes branded as "PATTERN MADE" offer a higher degree of customization compared to typical pattern-ordered shoes. A wide range of options are available, including fine-tuning the fit by modifying the shoe last and incorporating bespoke-style details.

This year marks the 50th anniversary of SANYO YAMACHO annual pattern order event, where you can choose from approximately 50 different styles, including designs, colors, and materials not available in ready-made products. Furthermore, a wide range of sizes from 23.0cm to 29.5cm are available, making it ideal for those who have difficulty finding the right size.

In addition to the standard Goodyear welted construction, you can also choose from the flexible Goodyear welted construction, which offers greater flexibility, and the hand-sewn welted construction (9/10 finished), in which all shoemaking processes except for sole attachment are done by hand. You can select not only the length but also the width, and it is also possible to add last adjustments such as instep reinforcement and width stretching.

For this special order event, we will be offering a wide variety of leathers from prestigious tanneries such as DUPUY, ILCEA, and HAAS as limited-edition leathers, so please look forward to it.

►View SANYO YAMACHO products at the Mitsukoshi Isetan Online Store