EVENT
2025.01.24 update

Experience high-quality and unique leather with Fujitoyo's palm-sized "crocodile leather mini goods." [Isetan Shinjuku Store]

01.29 Wed -02.04 Tue
Isetan Shinjuku Men's Building 1F Leather goods
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Combining exceptional durability and beauty, crocodile leather is a superior "functional material" created by nature. To reaffirm its value, from Wednesday, January 29th to Tuesday, February 4th, the leather goods section on the 1st floor Isetan Shinjuku Store, Men's Building will be showcasing a collection of leather goods made with crocodile leather by FUJITOYO.

Crocodile leather has different "spot" patterns depending on the part of the hide—head, belly, and tail—and these differences become more pronounced in smaller items, resulting in unique appearances for each individual piece, even with the same design. In our store, we display a wide variety of miniature items in the same color and design, offering a unique experience where you can enjoy crocodile leather.


Additionally, on February 1st (Sat) and February 2nd (Sun), we will be showcasing a selection of popular bag models from the brand. Furthermore, we will be holding a color order event where you can choose your favorite color for the interior (cowhide) of your bag.
*For a limited time, we will accept orders at the same price as ready-made products.

►Regarding Isetan Shinjuku Store's business hours on January 31, 2025 (Friday)

Crocodile leather is inherently a material with exceptionally dense fibers, making it relatively resistant to scratches. It maintains its elegance as leather while developing a richer sheen and character over time. The crocodile leather produced by Fujitoyo, a tannery in Sumida Ward specializing in crocodile leather, is characterized by its subdued finish. This is because the tannery hopes that the user will cultivate the leather's luster and charm over a long period of time.
This event will showcase mini-sized L-shaped zippered cases, card holders for storing business cards and other cards, and more. All of these items have a simple design and are versatile, multi-use accessories, making them perfect gifts.

L-ZIP Micro Mini Multi-Case: 13,200 yen each
All colors are based on undyed "Basic White" (pictured above) and are colored using 100% dyes without pigments, so there's no need to worry about the color peeling off, and it's easy to care for if it gets dirty.

Single business card holder/card case: 9,900 yen each
A card holder that perfectly fits business cards and other cards. Its exquisite mini size makes the crocodile leather look adorable even when used as a business card holder.

Left: Large card holder 26,070 yen
A large-sized card holder that can hold banknotes folded in half.

Right: Square card holder 33,990 yen
This card holder has a spacious, square shape, making it convenient to use as a wallet as well.

(Above: Eyewear is not for sale.)

Square tote bag: 748,000 yen
*Available for custom color orders. A minimalist tote bag with no metal hardware. Suitable for all genders and occasions.


Ring One Handle Bag 330,000 yen
*Available for custom color orders. This 2-way design can also be used to create a triangle shape by fastening it with snaps.


Slim handle tote bag 671,000 yen
*This item is eligible for custom color orders. The meticulously crafted ultra-thin handle and minimalist design highlight the unique texture of the crocodile leather.

  • FUJITOYO TOKYO
    Founded in 1950, FUJITOYO is a factory brand of tannery specializing in crocodile leather in Sumida Ward, Tokyo. They offer not only mini accessories perfect for gifts or as an entry-level item, but also genderless bags that suit both casual and formal occasions. With timeless designs envisioned for decades of use, they guide you through a high-quality crocodile leather experience.
Event Information
FUJITOYO Promotion
  • Event period: January 29th (Wed) - February 4th (Tue)
  • Venue: Isetan Shinjuku Store, Men's Building 1st Floor, Leather Goods

Color Order Event

You can choose your preferred color for the interior (cowhide) of three bag styles. For a limited time, this service is available at the same price as the standard products.

  • Event Period: February 1st (Sat) - February 2nd (Sun), 11:00 AM - 7:00 PM

Color Order Event Details

  • Interior material: Cowhide leather, available in 10 colors.
  • Prices: Square tote bag 748,000 yen , Ring one-handle bag 330,000 yen , Slim handle tote bag 671,000 yen
  • Delivery: Approximately 6 months later
*Please note that staff may not be available at certain times.

[Regarding Isetan Shinjuku Store's business hours on January 31st, 2025 (Friday)]
Please note that Isetan Shinjuku Main Building and Isetan Shinjuku Store, Men's Building will be closed on Friday, January 31, 2025, due to an event being held throughout the entire building. Isetan Kaikan and Park City Isetan 3-5 will be open as usual.
Click here for details

[Related Articles]
► Lucky Colors to Incorporate into Men's Wallets in 2025 [Mitsukoshi Isetan Online Store]
►Stylish Men's Gifts and Presents: A Special Feature [Mitsukoshi Isetan Online Store]

Text: ISETAN MEN'S net

＊All prices include tax.
＊The information in this article is current as of the time of publication. Product information may be revised or changed without notice.

For inquiries, please contact Isetan Shinjuku Store, Men's Building 1st Floor, Leather Goods Department, Tel: 03-3352-1111 (Main number)
For inquiries via email, please click here.
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