SANYOCOAT, a Japanese coat brand that focuses on creating coats that transcend generations and trends and are loved by people of all ages, will be holding a pop-up store at Isetan Shinjuku Store, Men's Building , 7th floor, Men's Authentic & Contemporary, from February 19th (Wed) to February 25th (Tue). During the event, a wide variety of coats will be available, including the pre-sale of the "100-Year Coat," a collaboration with Uchida Dyeing Factory, a Japanese craftsman with over 100 years of history, and the new "Umbrella Coat."

Sanyo Coat, a brand created by Sanyo Shokai, a company with roots in being a specialized coat manufacturer, launched its culminating "100-Year Coat" in 2013 with the concept of "TIMELESS WORK. Let's make something truly good."

This time, a collaboration has been realized between the "100-Year Coat" and "Uchida Dyeing Factory," which performs product dyeing using special dyeing techniques in the heart of Tokyo. Using the "100-Year Coat," a basic and timeless design produced at Sanyo Sewing Aomori Factory, Sanyo Coat's own factory, as a canvas, a coat has been created that expresses a new worldview of the "100-Year Coat" by applying "gradient dyeing," a representative technique of "Uchida Dyeing Factory."
This pop-up store will offer pre-sales starting February 19th (Wednesday), ahead of the general release on March 5th (Wednesday).

In addition, during the event, a wide variety of models will be gathered in one place, including the top-of-the-line "100-Year Coat" KIWAMI, a new "Umbrella Coat" with a liner using Aomori down, and a collaboration coat with Paul Stuart, so don't miss it.

Sanyo Coat "100-Year Coat" KIWAMI 231,000 yen

Sanyo Coat "Umbrella Coat" Balmacaan Coat with Aomori Down Liner: ¥143,000

Sanyo Coat x PAUL STUART
"Master Shield Trench Coat" 220,000 yen

Sanyo Coat x PAUL STUART
"Master Shield Riding Coat" 209,000 yen