Normally, there's an additional charge of about 20%, but during this period, you can order your favorite pair of shoes without that 20% charge at the JOHN LOBB "By Request Fair," which will be held for 5 days from February 28th (Fri) to March 4th (Tue) at the men's shoes section on the B1 floor of the Isetan Isetan Shinjuku Store, Men's Building . Why not get your own special pair from current models or archive collections?

►Click here for details on "British Fair 2025"

"By Request" is a pattern order service from JOHN LOBB that allows you to choose your preferred style, high-quality materials, colors, soles, size, and width from their extensive collection. While this service is always available at JOHN LOBB , the order charge of approximately 20% is waived only during the annual fair period.

The "By Request" service, which embodies the bespoke spirit that is the origin of JOHN LOBB , allows you to choose from traditional classic models such as Oxfords, Derbys, Buckles, and Boots, as well as the latest collections. Buckles are available in four types: palladium, gold, rose gold, and gunmetal, and initial engraving (up to 4 characters) is also available on the insoles of some models.
Additionally, small sizes are available for some models. Don't miss this opportunity!

"CITY II" 228,800 yen

"LOPEZ" 269,500 yen

"FREDDI" 357,500 yen

►View ISETAN MITSUKOSHI LUXURY JOHN LOBB product list

■Related Articles ・[The Complete Guide to Brands! Vol. 11 John Lobb]
• [Interview] Tomooki Matsuda (President of John Lobb Japan) | What I want to convey now: The true value and new appeal of JOHN LOBB