From Wednesday, January 8th to Tuesday, January 28th, the entire lineup of Yoshida & Co.'s brand POTR will be available for a limited time at Isetan Shinjuku Store, Men's Building B1F Bags section.

POTR is a brand launched in 2021 with the concept of "One stitch for Life. - A single stitch connects people and their lives -". Leveraging the manufacturing experience that Yoshida & Co. has cultivated, it develops products that cater to diverse lifestyles.

During this period, we will be offering the full lineup of the brand's four classic series, including the popular first collection "MONOGRAM," which will be making its debut Isetan Shinjuku Store, Men's Building ; the collection "RIDE," which is themed around all kinds of travel; the travel series "PACKS," which makes travel more comfortable; and the new era business series "SCOPE," which fits diverse lifestyles and work styles.

Series Lineup

MONOGRAM

POTR 's first collection, "Monogram," features nine styles adorned with the brand's original monogram, which appears three-dimensional depending on the angle of light. The monogram pattern is jacquard-woven onto a high-density, glossy nylon fabric. This fabric, which has been treated with cotton bonding, is characterized by its lightness and flexibility.

"Monogram Tote Bag"
31,900 yen
(H360×W345×D150mm)

"Monogram 2-Way Tote Bag"
28,600 yen
(H220×W240×D110mm)

"Monogram Shoulder Bag"
19,800 yen
(H210×W330×D100mm)

"Monogram 2-Way Tool Bag"
25,300 yen
(H260×W220×D140mm)

"Monogram Daypack"
37,400 yen
(H460×W310×D160mm)

"Monogram 2-Way Boston Bag"
29,700 yen
(H270×W430×D160mm)

"Monogram Vertical Shoulder Bag"
18,700 yen
(H210×W150×D50mm)

"Monogram Waist Bag"
23,100 yen
(H210×W320×D110mm)

"Monogram Waist Bag"
22,000 yen
(H140 x W400mm)

RIDE

"Ride" is a series that pursues ease of use, allowing you to safely carry your belongings when traveling by vehicle or walking, in a diverse range of lifestyles. It offers a total of nine models that can be chosen to suit each individual's lifestyle, regardless of age, gender, hobbies, preferences, or residential area.

"Ride Messenger Bag"
55,000 yen
(H315×W420×D140mm)

"Ride Shoulder Bag"
37,400 yen
(H170×W210×D110mm)

"Ride Roll Bag"
28,600 yen
(H115×W160×D110mm)

"Ride 2-Way Tote Bag (L)"
49,500 yen
(H365×W350×D145mm)

"Ride 2-Way Tote Bag"
41,800 yen
(H300 x W325 x D130mm)

"Ride Daypack"
63,800 yen
(H480×W290×D120mm)

"Ride Waist Bag"
41,800 yen
(H205×W280×D110mm)

"Ride Cylinder Bag"
24,200 yen
(H250×W90×D90mm)

"Ride GPS Holder"
22,000 yen
(H190×W100×D15mm)

PACKS

"PAX" is a travel series that is useful in various situations from preparation, travel, and accommodation, from the beginning to the end of your trip. It comes in a total of 8 types, including packing kits that can be adjusted to the amount of luggage that varies depending on the number of nights you are staying, and bags that are perfect for use during your trip, at your destination, and at your accommodation.

"Pax Grooming Pouch & Tray"
20,900 yen
(H30×W90×D150mm)

"PAX Short Trip Kit"
36,300 yen

"PAX Long Trip Kit"
48,400 yen

"PAX Trip Pack with Souvenir Bag"
44,000 yen
(H400 x W290 x D140mm)

"PAX Shoulder Pack (L) with Souvenir Bag"
35,200 yen
(H200×W280×D120mm)

"PAX Shoulder Pack with Souvenir Bag"
29,700 yen
(H160×W240×D70mm)

"Pax Stroll Bag"
19,800 yen
(H200 x W260mm)

"Pax Navigator Bag"
22,000 yen
(H200 x W120mm)

SCOPE

"Scope" is a new era business series that fits diverse lifestyles and work styles. With the spread of "work-life balance," exemplified by workation and remote work, and the establishment of work styles that are not bound by time, place, or dress code, it offers a total of six models to adapt to societal changes.

"Scope Nomad Pack"
63,800 yen
(H300×W410×D90mm)

"Scope Authorized Briefs"
66,000 yen
(H305×W410×D105mm)

"Scope Urban Tote"
58,300 yen
(H380×W400×D145mm)

"Scope Cloud Case"
56,100 yen
(H275×W390×D50mm)

"Scope Social Pack"
60,500 yen
(H440×W305×D135mm)

"Scope Utility Bag"
49,500 yen
(H240×W335×D85mm)

Text: ISETAN MEN'S net