[Do you know which colors flatter you?] A color analysis experience for men in their 30s | "Adult Field Trip" [GUIDE by ISETAN MITSUKOSHI]

Here's a look at a popular video from "Adult Field Trips," a series of videos available on Mitsukoshi Isetan's official YouTube channel, "GUIDE by ISETAN MITSUKOSHI"!

For this "Adult Field Trip," three members of the GUIDE crew experienced a "color analysis to find the colors that suit them." The analysis was conducted by Yuki Kuchimoto, a category specialist Isetan Shinjuku Store, Men's Building , who holds professional qualifications in personal color analysis and skeletal style analysis®.



The characters in this story

[GUIDE Crew]
FUSHINUKI/Fushinuki = Stylish leader with a strong interest in art and fashion.
TSUCHIYA/Tsuchiya = Editor-in-Chief of GUIDE, who enjoys the mainstream of various genres.
TASHIRO = A sauna lover from downtown Tokyo, everyone's senior

[Navigator]
Kuchimoto Yuki = Category Specialist
Joined Isetan Co., Ltd. in 2005. After gaining experience in dress clothing sales and as an assistant buyer at Isetan Shinjuku Store, Men's Building and Mitsukoshi Nihonbashi Main Store, she assumed her current position as an attendant at Isetan Shinjuku Store, Men's Building . Leveraging her extensive knowledge and exceptional communication skills, she frequently appears on the official Mitsukoshi Isetan Instagram Live account. @yuki_kuchimoto

  1. Knowing your personal color and wearing colors that suit you will make everyday life even more enjoyable!
  2. The diagnosis is finally starting! What is Tsuchiya's personal color?
  3. What changes when you get a personal color analysis?
  4. Diagnosis complete! What color brings out Tsuchiya's personal personality?
  5. The three girls' unique colors plus the runway = "Kara-Ranway" is a must-see! | Watch the full video here!

Knowing your personal color and wearing colors that suit you will make everyday life even more enjoyable!

Three members of the crew realized that on days when they felt "not quite right" even while wearing their favorite clothes, what was missing was "color." Category specialist Kuchimoto tells them that the ultimate combination of "favorite clothing style × flattering colors (colors that enhance a person's overall vibe)" will make fashion even more enjoyable.


This time, Tsuchiya will experience a personal color analysis together with Kuchimoto to find the colors that suit her best.

The diagnosis is finally starting! What is Tsuchiya's personal color?

Isetan Shinjuku's "Personal Color Analysis" is conducted by a stylist with color analyst qualifications who will determine the most flattering colors based on each individual's natural skin tone, eye color, and hair color. Because the diagnosis is based on the colors you were born with, your type will never change throughout your life.

There are four personal color types: yellow-based types are Delight (Spring) and Harvest (Autumn), and blue-based types are Sophisticated (Summer) and Permanent (Winter).


[4 Personal Color Types]
■ Delight (Spring): Inspired by a pleasant spring day. A group of bright, vibrant colors with a hint of yellow. ■ Sophisticated (Summer): Inspired by the morning mist of summer. Pastel shades with a hint of blue. ■ Harvest (Autumn): Inspired by the bounty of autumn. Deep, calm colors with a strong yellow undertone. ■ Permanent (Winter): Inspired by the pure white of fresh snow. Deep, vibrant primary colors with a strong blue undertone.


Personal color analysis involves using drapes (fabrics) of the four color types mentioned above, based on your skin tone, eye color, and hair color, to determine how well they match your skin tone. The analysis then checks how the colors affect your complexion.

What changes when you get a personal color analysis?


Kuchimoto: "A personal color analysis helps you find out which colors suit you best, and you can apply that to your fashion and makeup. When you wear colors that suit you, your complexion looks healthier, your face looks brighter, and you're more likely to get compliments like, 'That color looks great on you.' Conversely, you'll start to feel uncomfortable if you wear colors that don't suit you."



Diagnosis complete! What color brings out Tsuchiya's personal personality?

Kuchimoto: "Tsuchiya-san's personal color is Sophisticated (Summer). Her veins are blue, her hair is jet black, and she has a blue-based Sophisticated color."

Tsuchiya: "Since Fushinuki-san and Tashiro-san (who were diagnosed beforehand) were both Permanent (Winter), I thought I might be too, but I was wrong."

Kuchimoto: "The gray that Tsuchiya-san often wears suits her well. Also, pink suits her, and so does wine-red. I'd really like her to try wearing purple or pink, colors she doesn't usually wear."


[Explanation by mouth]
Characteristics of the "Sophisticated" type
Those with the "Sophisticate" personality type have bright, pinkish, matte skin, soft, gentle eyes, and fine, soft, fluffy hair. They often have a refined and gentle aura, and are frequently perceived as having a soft and calm image.

Tsuchiya "Sophisticate" = Pink knit



[Explanation by mouth]
Characteristics of the "Permanent" type

Those with the "PERMANENT" type have firm, supple skin with a bluish-pink undertone, strong, sharp eyes, and a lustrous, heavy black hair. They often have a crisp, cool, and sharp appearance, possessing a strong inherent power that allows them to pull off bold colors and patterns. They are the complete opposite of the Sophisticate type, and improve with "additions."


Knitted "Permanent" - Yellow



Tashiro "Permanent" = Dark green knit



[Explanation by mouth]
Features of the "Delight" type

Those with the "DELIGHT" color type are characterized by bright, yellowish skin, light brown eyes, and delicate, soft, and glossy hair. They naturally have a fresh, healthy, and vibrant appearance, and incorporating flattering colors close to their face tends to create a positive impression.

Characteristics of the "Harvest" type
Those with the "HAEVEST" skin tone are characterized by a deep, yellowish complexion, dark, calm-looking eyes, and matte, heavy hair. Many have a mature and dignified appearance, and men in particular often suit masculine words such as gorgeous and wild.



The three girls' unique colors plus the runway = "Kara-Ranway" is a must-see! | Watch the full video here!



Please take advantage of the "Color Analysis" service at Isetan Men's Meet Ism!

Isetan Men's Meet Ism
A stylist at Isetan Shinjuku Store, Men's Building who holds professional qualifications in personal color analysis and body shape analysis®, will propose a "suitable styling" that enhances your charm based on the diagnostic results.

Learn more here ►

View "Isetan Men's Meet Ism"



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This is Mitsukoshi Isetan's owned video media, which develops adult men's fashion projects with the theme of "enjoying fashion."


*The information in this article is current as of November 22, 2024, the date the main video was released. Product information may be revised or changed without notice.


Text: Makoto Kajii

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