ISETAN WATCHES
2024.11.06 update

Grand Seiko, Omega, and other watches selected by our assistant watch buyer at Isetan Shinjuku Store.

BUYER'S CHOICE
Watches that our assistant buyer in charge of watches is interested in right now

In recent years, the criteria for evaluating luxury watches, which were once solely focused on luxury sports watches, have rapidly diversified, and choosing a watch freely for oneself has become a perfectly natural consumer behavior. In this context, what criteria do watch buyers at Isetan Shinjuku use when selecting watches? We asked three female assistant buyers for their honest opinions.

Buyer K
I'm drawn to the simple yet delicate design, which seems to have been meticulously calculated. I also like square-shaped watches.
Buyer I
I enjoy looking at watches while thinking about what kind of clothes I would wear them with and when I would wear them. I'm particularly interested in watches with a slightly retro feel.
Buyer F
While functionality and appearance are important, I'm drawn to the story behind the creation of a watch. Personally, I like watches with simple, understated colors.

COLORS: Choose by color expression

GRAND SEIKO
"SBGA445" 902,000 yen
Ti case: 40mm diameter / approximately 72-hour power reserve / 10 ATM water resistance / automatic winding
■Isetan Shinjuku Main Building 5th Floor Watches

The dial depicts the scene of deep snow, with snow piled up thickly. The colors, which convey the love for Japan from a Japanese brand, are wonderful. (F)

CUERVO Y SOBRINOS
"Historiador" 407,000 yen
Stainless steel case: 40mm diameter / approximately 60-hour power reserve / 5 ATM water resistance / automatic winding
■Isetan Shinjuku Main Building 5th Floor Watches

The dial features a beautiful blue sheen that gradually fades from the center outwards. The contrast between the silver hands and indices is also a striking feature. (K)

H. MOSER & CIE.
"Streamliner Tourbillon Wyoming Jade" ¥19,503,000
18K rose gold case: 40mm diameter / approx. 72-hour power reserve / 12 ATM water resistance / automatic winding / limited edition of 100 pieces worldwide
■Isetan Shinjuku Main Building 5th Floor Watches

The dial is made of jade. It also features the natural variations of jade, including black spots, resulting in a beautiful and unique timepiece that is truly captivating. (F)

LONGINES
"La Grande Classique de Longines" ¥559,900
Stainless steel case: 29mm diameter / diamonds / 3 ATM water resistance / quartz movement
■Isetan Shinjuku Main Building 5th Floor Watches

The red color of the dial and strap, along with the diamonds on the bezel, might seem flashy at first glance, but the simplicity of the dial and the size of the case balance it out, giving it an elegant impression. (I)

PARMIGIANI FLEURIER
"Tonda PF Automatic" 5,995,000 yen
18K rose gold case: 36mm diameter / diamonds / approximately 60-hour power reserve / 10 ATM water resistance / automatic winding
■Isetan Shinjuku Main Building 5th Floor Watches

The deep purple color, named "Deep Ruby," perfectly complements the matching rose gold strap. A beautiful color combination that's surprisingly unique. (K)

TAG Heuer
Tag Heuer Carrera Date: 440,000 yen
Stainless steel case: 36mm diameter / approximately 50-hour power reserve / 5 ATM water resistance / automatic winding
■Isetan Shinjuku Main Building 5th Floor Watches

The beautiful contrast between the vibrant pink and stainless steel makes it appealing to both men and women. (I)

MATERIALS: Choose by material feel

OMEGA
"Constellation" 6,556,000 yen
K18 Sedna™ Gold Case: 28mm diameter / Diamond / 3 ATM water resistance / Quartz movement
■Isetan Shinjuku Main Building 5th Floor Watches

True to its name, "Constellation," this beautiful watch, with diamonds set on the bezel and bracelet reminiscent of a starry sky, will add a touch of glamour to your wrist. (F)

BREGUET
"Marine Lady 9518" 4,092,000 yen
Stainless steel case: 33.8mm diameter / diamonds / approximately 38-hour power reserve / 5 ATM water resistance / automatic winding
■Isetan Shinjuku Main Building 5th Floor Watches

The dazzling diamonds on the bezel and dial, the sharp hands, and the case-integrated lugs that further accentuate the round case create a sophisticated design that is elegant and exhilarating. (K)

BREITLING
Navitimer 32: 594,000 yen
Stainless steel case: 32mm diameter / Synthetic diamond (synthetic stone) / 5 ATM water resistance / Quartz movement
■Isetan Shinjuku Main Building 5th Floor Watches

The watch features a simple dial design without a slide rule, perfectly suited to its slim diameter. Lab-grown diamonds are subtly set as indices, and the blue mother-of-pearl dial adds a touch of femininity. (I)

CASE FORM: Choose by case shape

OMEGA
"Seamaster PloProf" 2,200,000 yen
Stainless steel case: 49mm (height) x 55mm (width) / Approx. 60-hour power reserve / 120 ATM water resistance / Automatic winding
■Isetan Shinjuku Main Building 5th Floor Watches

Among the Seamaster series, this one features a screw-down crown. A reissue from the 1970s, this watch embodies the brand's superb craftsmanship. (F)

RADO
"True Square x Kunihiko Morinaga Special Edition" 423,500 yen
High-tech ceramic case: 44.2mm (vertical) x 38mm (horizontal) / Approx. 80-hour power reserve / 5 ATM water resistance / Automatic winding
■Isetan Shinjuku Main Building 5th Floor Watches

This square-shaped, skeletonized watch features a design that allows you to see the movement, and a playful dial that changes appearance depending on sunlight (UV rays) and indoor lighting. It's a timepiece that lets you enjoy a genuine mechanical watch in a casual way. (K)

ZENITH
 "Defy Revival" 979,000 yen
Stainless steel case: 37mm diameter / approximately 50-hour power reserve / 30 ATM water resistance / automatic winding
 ■Isetan Shinjuku Main Building 5th Floor Watches

This is a reissue of a model released in 1969. The octagonal case, the gradient dial, and the open-space bracelet are all distinctive features, yet they are beautifully integrated, which is its charm. (I)

The "Jewelry & Watch Catalog 2024" showcases products selected by Isetan Shinjuku's jewelry and watch buyers, each with their own unique perspective. It is also available as a digital catalog.
►Click here for the "Jewelry & Watch Catalog 2024"

Realization by Hiroyuki Suzuki

*All prices shown are inclusive of tax and are estimated prices as of October 9, 2024 (Wednesday). Prices may be revised without notice due to exchange rate fluctuations and other circumstances.


For inquiries, please contact Isetan Shinjuku Store, Main Building, 5th Floor, Watch Department, Tel: 03-3352-1111 (Main Number)
For inquiries via email, please click here.

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