Based on the concept of "It may not be beautiful leather, but that's what makes it beautiful," and defining "the evidence of life is the true charm of leather," the unisex leather brand shiroi , which elevates leather into unique products by the hands of Japanese craftsmen, will be holding a promotion at Isetan Shinjuku Store, Men's Building , B1F, Bags section from Wednesday, October 2nd to Tuesday, October 22nd.
During the event, the second season collection will be unveiled at Isetan Shinjuku Store, Men's Building , ahead of its nationwide release. The two keywords for the new bags being presented are "draw" and "connect."

draw - tighten

The first keyword, "tighten," is based on a drawstring design that uses a drawstring to open and close the opening, but adds elegance to a drawstring bag that tends to look casual by placing a thick, flexible handle with excellent grip at the top. Pairing a leather compact bag with a casual outfit will add just the right amount of sophistication to your look.

connect

The second keyword is "connecting." The buckle on the side allows the left side of the handle to be temporarily detached, so it can be attached to various places such as the retractable bar of a travel suitcase, the handlebars or saddle area of a bicycle or motorcycle. It prevents the bag from falling while allowing for stylish travel, and it also functions as a mini bag attached to the outside of a larger bag.

The large size of this drawstring bag, available in two sizes, not only features a detachable handle on the left side, but also has an adjustable length, allowing you to change styles from hand-carry to tote depending on the occasion. Unlike the compact size, it can store items such as drinks, tablets, and folding umbrellas, so when your belongings are heavy, the shoulder tote style is recommended for easier carrying.

A variety of bags from shiroi are now available!

During the event, in addition to the new collection mentioned above, a variety of leather luggage designs featuring colorful finishes will be on display. Not only casual models, but also business models that highlight the lightness that is one of the appealing features of horse leather will be available.
By using horsehide leather that is both flexible and highly durable, all our products offer a supple, smooth, and pleasant feel. Please try them out in our store.

• shiroi
  Shiroi is a unisex brand newly launched in 2023 by Cordovan Co., Ltd., a leather brand that uses horsehide produced by the long-established tannery "Shinki Leather" as its main material and is committed to sincere Hand Made in Japan craftsmanship. shiroi defines its products as "the evidence of life being the true appeal of leather products," respecting and not hiding the scratches and stains that are inherent in all leather, and elevating the unique leather, created through high-level tanning techniques and natural finishing, into one-of-a-kind products by the hands of skilled craftsmen.