Enjoying the coolness of the room

What role can "tableware" play in our daily lives?
Currently, the cubic exhibition space SI (Store Identity) , located on four floors of Isetan Shinjuku Store, Men's Building , is exhibiting and selling (partially) installations by Toyosai Matsubayashi, the 16th generation of Asahi-yaki pottery.

"To expand the concept of the tea bowl, both physically and conceptually."

The "chawan" (tea bowl) is a symbol of the aesthetic sensibilities of renowned tea masters such as Sen no Rikyu and Kobori Enshu. By removing the "use" aspect of "tea," we created "wan," a bowl that symbolizes what is embodied in the chawan.
*Starting August 7th (Wednesday), we will also be exhibiting and selling photographs of Mr. Matsubayashi's work taken by photographer Junpei Osugi, who is also a friend of Mr. Matsubayashi.

“Yin Yang”

"Yin and Yang" is an important concept that underlies Japanese culture. Yin transforms into Yang, and Yang transforms into Yin. I have expressed "Yin and Yang," which constantly changes and constitutes the world as two sides of the same coin, in my artwork using black and white monochrome and gold and silver.

“Murorei”

Japanese cultural "shitsurai" (interior decoration) is an installation that unfolds on the standardized scale of tatami mats. By placing "objects" in an empty space, that space becomes special. It is something that constantly changes according to the season, the event, and the guests being received. This space was constructed based on the "shitsurai" of a traditional tea room.

“Modern Living”

What kind of home will be truly representative of Japan in the future? One where "things" fill the heart. Not because of luxury or trends, but because you are drawn to those "things." Asahi-yaki believes that our "Modern Living" of the future will start with such "things."

*If you wish to purchase any of the artworks displayed on each floor, please contact us via LINEWORKS .

Encounter a wide variety of art at "ISETAN ART WEEK"

The exhibition space on the 6th floor of the main building is packed with items that will delight your senses, including calligraphy, paintings, and other art pieces that will be on display.

See, touch, and experience a wide variety of art.
From each floor of Isetan Shinjuku

►Learn more here

*The information in this article is current as of the publication date. Product information may be revised or changed without notice.
*The event will close once the maximum number of participants is reached. Thank you for your understanding.
*Please note that some items are available in limited quantities, and we apologize if they are out of stock.
*All prices include tax.