For three weeks, from Wednesday, October 2nd to Tuesday, October 22nd Isetan Shinjuku Store, Men's Building 1st floor promotion will feature "JAPAN CREATION," showcasing a collection of Japanese accessory brands that combine meticulous craftsmanship and unique sensibilities in bags, leather goods, shoes, and more, perfectly suited to modern lifestyles.

►Click here for the featured article showcasing the styling.

1: UNKNOWN PRODUCTS

■Event Period: October 2nd (Wed) - October 15th (Tue)
Unknown Products, a Japanese product brand launched in 2019, begins its design process with a concrete and clear concept. The designers personally handle every stage, from planning and design to sample production, ensuring that only products they are completely satisfied with are released. This promotion focuses on the "Leather Paper Bag," a staple item that has been produced for over 10 years without any design changes.
Additionally, a "leather paper bag" exclusive to Isetan Shinjuku store will be sold via lottery.

Unknown Products "Leather Paper Bag" ¥28,600

Inspired by the image of people reusing shopping bags, this product features leather and a wide range of attractive colors.

Unknown Products "TAMOTO OTOSHI" ¥25,300

This wallet is a reinterpretation of "tamotootoshi," a traditional Japanese accessory for formal wear, adapted to modern styles (Western clothing).

2: ITTI/Itchi

■Event Period: October 2nd (Wed) - October 15th (Tue)
This leather goods brand selects traditional materials from both Japan and abroad, and develops fashion-forward items born from the extensive experience of designer Wataru Aoki. We introduce a wide range of items that are fashionable yet surprisingly practical. Items featuring fur transfers onto the brand's standard items, the "RICE BAG" and "KINCHAKU POUCH," will be available for pre-sale* during this promotion.
Additionally, during the event, we will be holding a custom order event that includes exotic leathers. You can choose your favorite pattern and color, and select the interior and zipper colors to create your own unique wallet.

ITTI
Left: "RICE BAG" ¥25,300

View Products

Right: "KINCHAKU POUCH" 22,000 yen

View Products

*The Mitsukoshi Isetan online store will begin displaying the product around 10:00 AM on September 25th (Wednesday) and sales will begin around 10:00 AM on October 2nd (Wednesday).

This item, which will be available exclusively at Isetan Shinjuku, is a collaboration with TOLQ, a brand renowned for its transfer printing techniques.

ITTI [CUSTOM ORDER] “CRISTY VERY COMPACT WLT” 66,000 yen~

Our custom order event offers a wide selection of colors, primarily using exotic leathers such as crocodile.

3: ED ROBERT JUDSON

■Event Period: October 2nd (Wed) - October 15th (Tue)
*From Wednesday, October 16th to Tuesday, October 22nd, the items will be available at the Leather Goods section on the 1st floor Isetan Shinjuku Store, Men's Building .
ED ROBERT JUDSON is a brand named after a fictional craftsman. Drawing inspiration from everyday objects, the brand offers unique leather goods that combine industrial parts such as springs and wires. This promotion showcases collaborative products with Topologie, a brand that develops products for urban dwellers.
*We will also be showcasing some products from the international brand Topologie.

ED ROBERT JUDSON × TOTOPOI "utility L-zip purse" ¥26,400

It features a minimalist design with a carabiner integrated into the main body, minimizing the number of connection elements such as straps and belt loops.

ED ROBERT JUDSON “binder half wallet” 35,200 yen

This wallet uses binder hardware made by the German company "KURAUSE." The binder system allows you to easily add or remove contents, changing the capacity to suit different situations.

4:objcts.io/objects.io

■Event Period: October 2nd (Wed) - October 22nd (Tue)
objcts.io offers leather goods tailored to the modern lifestyle where carrying various devices such as smartphones and laptops has become commonplace. Their lineup features not only functional items but also highly designed pieces that stimulate the user's creativity. They will also be holding a limited-quantity pre-order sale for Apple Watch bands made with higher-end materials and featuring silver accents, a feature not found in their regular lineup.
*iPhone and Apple Watch are trademarks of Apple Inc.
*We do not sell iPhones or Apple Watches.

objcts.io "iPhone case with carabiner + card case set" 22,000 yen

The strap-attached accessories are connected to the main case by magnets and carabiners, and can also be used separately.

objcts.io "iPhone case with carabiner + micro bag set" ¥28,600

The micro bag has enough capacity to store even slightly bulky small items, making it perfect for a quick and stylish outing.

Event Information

objcts.io Apple Watch Band Limited Quantity Pre-Order Sale

• Event period: October 2nd (Wed) - October 22nd (Tue)

Apple Watch Band Pre-Order Sales Details

• Number of models: 1 model
• Price: 110,000 yen and up
• Delivery: Late February 2025 onwards

*iPhone and Apple Watch are trademarks of Apple Inc.
*We do not sell iPhones or Apple Watches.

5:AL/Ol

■Event Period: October 2nd (Wed) - October 15th (Tue)
Launched in 2020, this bag brand uses textiles created with traditional techniques encountered by the designer in various Japanese production areas. The brand name, "Oru," is derived from the English adjective "alternative," reflecting the brand's desire to offer another option for bags besides leather. This promotion will primarily showcase bags made from washi paper and cupro woven in Fujiyoshida City, Yamanashi Prefecture.

OL "Package - BLACK (PAPER)" 30,800 yen

This bag's design is inspired by the way rice bags are rolled up. It can be carried in four different ways, allowing you to change the way you carry the bag depending on the amount of luggage and your style.

Oru "Wrap - KINARI (PAPER)" 35,200 yen

Its large capacity makes it perfect for short trips, and its slightly narrower width makes it a unisex size that's easy to use.

6:texnh/Tekne

■Event Period: October 2nd (Wed) - October 15th (Tue)
The brand name means "the perfect fusion of intellect, technology, and art" in Greek, and as a Tokyo-based product brand, it releases a variety of products including bags, accessories, and apparel. In this promotion, in addition to the regular products, we will also be introducing a special item made exclusively Isetan Shinjuku Store, Men's Building uses a jersey material woven from high-density polyester and nylon.

Techne Left: "CLASSIC DAYPACK" ¥49,500 Right: "DRAWSTRING POUCH" ¥22,000

The daypack is generously sized and features a classic design perfect for everyday use. The pouch, usually made in lambskin, is now available in a different fabric. Both items are exclusive to Isetan Shinjuku Store, Men's Building .

Techne "CLASSIC KNAPSAC" 27,500 yen

A drawstring backpack made of twill fabric using 66 nylon. It incorporates the opening and closing system of a climbing rope storage pouch into a drawstring backpack.

7: yorozu/Yorozu

■Event Period: October 2nd (Wed) - October 15th (Tue)
Yorozu reconstructs all sorts of things, forms, and values that have shaped history over time, proposing new universal values. They offer bags and leather goods that incorporate traditional Japanese patterns and techniques. In conjunction with this promotion, they will be releasing a special edition of their classic "Tasuki Shoulder Bag" with modified materials and parts, exclusively for Isetan Shinjuku Store, Men's Building .

Yorozu "Special Order CO-TECH Shoulder Strap Bag No. 1" 41,800 yen

Unlike typical "strap shoulder bags," this is a special edition item made exclusively for Isetan Shinjuku Store, Men's Building , featuring leather on the shoulder strap and carefully selected zippers.

Yorozu (left): "Urushi Wallet Tenohira" 39,600
Right: "Lacquer Wallet 3D Case" 38,500

This striking wallet features a pattern created by applying lacquer to nubuck leather.

8: LASTFRAME

■Event Period: October 16th (Wed) - October 22nd (Tue)
This Japanese brand, created by designer Takanori Okude, is based on his experiences with various cultures around the world and expresses his vision with a commitment to "Made in Japan" craftsmanship. The brand features items inspired by Japanese production areas and culture, such as the "KYOTO METALLIC" series, which uses newly developed lame threads based on the gold and silver threads that originated in Kyoto for obi sashes and kimono fabrics and have flourished as a representative traditional culture, and the "KASANE" series, which draws inspiration from "kasane no irome," a traditional Japanese color scheme and aesthetic that began in the Heian period.

Last Frame "KYOTO METALLIC MARKET BAG MICRO" 24,200 yen

The chain strap is detachable, and it's a compact market bag that can fit a smartphone.

Last Frame "KASANE REVERSIBLE TASUKI TOTE" 37,400 yen

This knit bag, featuring a wide, sash-like shoulder strap, is also reversible.

9: CALMANTHOLOGY

■Event Period: October 2nd (Wed) - October 8th (Tue)
CALMANTHOLOGY is a brand whose name is a portmanteau of "CALM" (silence) and "ANTHOLOGY" (poetry collection), meaning "a collection of poems without words," and it pursues a thorough concept and beautiful shoemaking. During the event, Isetan Shinjuku will be offering a wider variety of models that are not usually available.

CALMANTHOLOGY "A495 Daddy Loafers" ¥135,300 *Isetan Shinjuku exclusive

Named after the phrase "like a daddy's shoes," the "A495 Daddy Loafer" is a loafer with a slip-on design based on a single piece of leather, with the apron section cut out and combined with a saddle.

10: PETROSOLAUM/Peteroolaum

■Event Period: October 9th (Wed) - October 22nd (Tue)
This Japanese shoe brand was launched in the Autumn/Winter 2012-2013 collection by designer Sotaro Ogino. The brand aims to create products that seamlessly blend the function of foot protection with the qualities of art. For this promotion, we have prepared a wide variety of models, from classic styles to new collections. During the event, we will also be accepting orders for classic styles and crocodile-combination shoes.

View the designer interview article

Peteroraum "Tyrolean" 75,900 yen

These shoes are a clever modernization of classic Tyrolean footwear. With their short toe, they can be worn like sneakers.

11:forme/Forme

■Event Period: October 9th (Wed) - October 22nd (Tue)
forme designer Akihiro Kojima designs everything from shoe lasts to patterns, works closely with skilled craftsmen to propose beautiful shoes that fit Japanese feet. During the event, the brand will introduce new products and hold a pattern order event, which is not usually available. In addition, leather goods, including models made exclusively for Isetan Shinjuku, will also be lined up.

View the designer interview article

forme
Top: "Pm-135" 143,000 yen Middle: "Pm-115" 143,000 yen Bottom: "Pm134" 143,000 yen

*All items are exclusive to Isetan Shinjuku store.

forme designed by Akihiro Kojima, inherits the authentic craftsmanship of traditional men's shoes, but its innovative approach gives them a look that suits not only classic clothing but also fashionable casual wear.

'JAPAN CREATION' Event Information

Text: ISETAN MEN'S net

＊All prices include tax.
*The country of origin for the products featured at this event varies from product to product.
＊The information in this article is current as of the time of publication. Product information may be revised or changed without notice.
*Event information has been updated. October 2nd (Wed)

inquiry

Isetan Shinjuku Store, Men's Building B1F Promotion

Phone 03-3352-1111 Main representative

For inquiries via email, please click here.