2024.04.10 update

'Urban Safari' x ISETAN: Find your own unique watch with a story! LONGINES

Longines has released a special edition of its iconic "Conquest" watch to commemorate its 70th anniversary.
On days when you need to demonstrate leadership, wear an elegant dress watch.

In business settings, a dress watch is just as essential as a suit. Among them, a model with a retro-modern look and a distinctive personality is particularly desirable. Longines' "Conquest Heritage Central Power Reserve" is a highly functional timepiece that appeals to men, with its unique rotating disc in the center of the dial giving it an unparalleled character.

CONQUEST HERITAGE CENTRAL POWER RESERVE
[Conquest Heritage Central Power Reserve]

The design, featuring two rotating discs in the center of the dial, is reminiscent of the legendary timepiece that debuted in 1959. The complex mechanism, consisting of a rewind disc in the center, a winding disc on its outside, and a fixed outer dial, is the latest form of the inherited and evolved power reserve indicator, representing the pinnacle of functional beauty.

595,100 yen
Stainless steel case: 38mm diameter / 5 ATM water resistance / Automatic movement

Left: The rotating disc in the center of the dial, which displays the power reserve, embodies the brand's unique character. Center: The movement visible through the see-through case back is the proprietary L896.5 caliber. Right: Its roots lie in a model born in 1959. Its distinctive features can also be seen in the advertising visuals of that time.

For busy businessmen, their suits, their battle uniforms, are one of the things that should most reflect their personal style. Equally essential is a dress watch, and they have many requirements for it. Ideally, it should have a versatile, retro-modern design, reliable functionality, and a distinctive personality. Longines' "Conquest Heritage Central Power Reserve" condenses these elements into a 38mm diameter case. This masterpiece was created to commemorate the 70th anniversary of the "Conquest" collection, which has achieved a balance between sportiness and elegance. Above all, the rotating disc positioned in the center of the dial exudes Longines' distinctive character. Even a glimpse of it peeking out from under a suit cuff is enough to draw attention with its refined, mechanical appearance. It's a complex mechanism that allows you to check the power reserve (the remaining operating time of the watch) at a glance. This provides peace of mind even when traveling for business. At the same time, the functional beauty of its design, reflecting history and tradition, further enhances the dignified appearance of a suit.

Conquest Heritage Central Power Reserve
595,100 yen
Stainless steel case: 38mm diameter / 5 ATM water resistance / Automatic movement

Conquest Heritage Central Power Reserve
595,100 yen
Stainless steel case: 38mm diameter / 5 ATM water resistance / Automatic movement

In addition to champagne, the dial is also available in black (left) and anthracite (right). Each comes with a matching black or gray alligator strap. All of them have a dressy finish and can be paired with any suit.

Information
A Longines flagship store has opened on the 5th floor of the main building of Isetan Shinjuku. The luxurious space, based on the concept of a "Longines Residence," features the latest models and an extensive collection. To commemorate the opening, there will be the release of models not yet available in Japan, as well as special purchase benefits.

See other articles from 'Urban Safari' x ISETAN here.

Photography = Tomoo Masashige Styling = Yu Nakagawara Text = Shigeo Hasegawa Composition = Keiko Oshima
photo: Tomoo Syoju (BOIL) styling: U Nakagawara (CaNN) text: Shigeo Hasegawa composition: Keiko Oshima

*Please note that some items are available in limited quantities, and we apologize if they are out of stock.
*All prices include tax.


For inquiries, please contact Isetan Shinjuku Main Building, 5th Floor, Watch Department, Tel: 03-3352-1111 (Main number)
For inquiries via email, please click here.