2024.04.16 update

[Series] A peek inside the personal belongings of Isetan employees! Favorite spring items - Part 2 - "#IsetanMens' Favorite Items"


In the series " #IsetanMensFavoriteItems, " Isetan Mens staff, who are always on the lookout for trends and possess a keen aesthetic sense, introduce their favorite personal belongings and desired items. This time, with the theme of "Favorite items I want to carry with me this spring," Ryo Fushinuki, who is involved in media planning at Mitsukoshi Isetan, picks out his best items for spring!


Ryo Fushinuki

Joined Mitsukoshi Isetan Co., Ltd. in 2015. After gaining experience in sales and as an assistant buyer at Re-Style on the 3rd floor of the Isetan Shinjuku Main Building, she was in charge of launching, planning, and managing ISETAN THE SPACE on the 2nd floor of the main building. From 2022, she has been involved in sales promotion activities for Mitsukoshi Isetan as a whole, including the company's online media and SNS marketing, in the Sales Promotion Department. From 2024, she was seconded to Studio Alta Co., Ltd., where she is in charge of media planning for both within and outside the Mitsukoshi Isetan Group.

My hobbies are diverse, including fashion, interior design, art, and food, but lately I've been particularly engrossed in collecting designer and vintage furniture.
  1. 1. AURALEE set-up that can be worn both casually and on special occasions.
  2. 2. Elevate your daily style with ayame eyewear.
  3. 3. Santa Maria Novella An essential item to enhance your mood at home.

1. AURALEE set-up that can be worn both casually and on special occasions.






AURALEE set-up *All items in the images are the model's personal belongings.
* AURALEE products are available at Isetan Shinjuku Store, Men's Building 6th floor, Men's Creators,
We do not carry the product shown in the image.

I usually wear casual clothes, but I was looking for a "mature" set that I could wear both casually and for special occasions, something that suited my age, and that's when I came across this item.
The deep, exquisite brown color is so appealing; I fell in love with its sophisticated look the moment I saw it at the exhibition.
The material is 100% wool, but because the fabric is tightly woven, it has a dry texture, and I wear it for three seasons other than summer.
I usually wear it casually with sneakers, but I find it very useful because I can wear it for various occasions, such as wedding after-parties or going to nice restaurants.
I wore this outfit to my child's kindergarten entrance ceremony this spring.

2. Elevate your daily style with ayame eyewear.


Ayame Sunglasses
*The image is of the person's personal belongings.
*Not available at Isetan Shinjuku store.


In my early twenties, I was obsessed with collecting eyewear. Despite having good eyesight and not wearing them very often, I had collected around 20 pairs from various brands and designs. I hadn't bought anything new for a while after that, but last year, when a senior colleague invited me to an ayame exhibition, I bought these two pairs for the first time in a long time.
The black-rimmed "NEWOLD" (top image) was the perfect item for me, as I was looking for a basic Wellington-style pair of sunglasses. They suit my face well and go with any outfit, making them my most useful item right now. The gold-tinted clear frame "BOSTON" (bottom image) has emerald-colored lenses, and I love its stylish design that makes a statement around my face. With spring arriving and temperatures rising, it's the peak season for sunglasses, and I plan to use these two pairs not only to protect myself from UV rays but also to elevate my daily outfits.

3. Santa Maria Novella An essential item to enhance your mood at home.


Santa Maria Novella
Taboletta Potpourri 4,400 0yen
ISETAN MEN'S Building, 8th Floor, Isetan Men's Residence

I noticed that the same spicy, stylish scent permeated my favorite select shops, vintage clothing stores, and antique shops that I frequented during my student days, and I realized that they always had Santa Maria Novella potpourri in stock. Since then, I've been buying potpourri myself and placing it in corners of my room to enjoy the fragrance.
This "Tabletta Potpourri" is an item where the scent of potpourri is enclosed in a wax tablet, and I usually hang it in my closet. I love the scent, but I also like the design, which features leaves, berries, and flower petals on the wax, and it brightens up the mood at home. I'm thinking of getting a new one now that I'm changing my wardrobe for spring and summer.

[Related Articles]
► [Series] A peek inside the personal belongings of Isetan employees! Favorite spring items - Part 1 - "#IsetanMens' Favorite Items"



Photograph: Tatsuya Ozawa (Studio Mug)

*All prices include tax.
*All personal items are for reference only.
*The information in this article is current as of the time of publication. Product information may be revised or changed without notice.

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