Isetan Shinjuku Main Building, 5th Floor, Watch Department will begin selling G-Shock watches on March 27th (Wednesday) to coincide with the department's refreshed reopening.

G-Shock established a new concept of toughness in watches. It all began with the passionate belief of its developers to create a watch that wouldn't break even if dropped, and with a seemingly audacious challenge that defied the conventional wisdom of the time. We will introduce G-Shock watches with a selection unique to Isetan Shinjuku.

The newly renovated 5th floor of the main building features the G-Shock's top-of-the-line model, "MR-G." The defining characteristic of "MR-G" is its use of unique materials, meticulous processing, and finishing, setting it apart from standard models. Its design philosophy is a fusion of tradition and innovation. In particular, designs incorporating traditional Japanese colors, motifs, and techniques possess a presence akin to a work of art, creating a unique world view truly worthy of being called "MR-G" quality.
Furthermore, all models are made in Japan and manufactured in Yamagata Casio's high-end dedicated line, the "Premium Production Line (PPL)," which sets them apart from other models.

Experience a collection that fuses a Japanese manufacturing philosophy with innovative technology, meticulously crafted with uncompromising attention to detail, from structure and function to materials, colors, and finishes.

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