Fans have been eagerly awaiting the return of the original socks bearing ISETAN MEN'S name, now with improvements after a long hiatus. ISETAN MEN'S buyers visited the factory and worked closely with the manufacturers to refine the socks, adapting to the diversifying lifestyles that occur in the shopping environment. We'll explain ISETAN MEN'S socks, which have been improved to offer even greater comfort.

Related article: A new suggestion for sock styling, starting with "These feet look great."

Three improvements to ISETAN MEN'S socks

Based on customer feedback, we have focused on creating a more comfortable fit.

material

① Commitment to yarn

Made with carefully selected, high-quality extra-long staple cotton (Egyptian cotton), it undergoes gas-burning to reduce pilling and mercerization to enhance its luster.

② The feel of the sock fabric (thinness and thickness) and attention to detail in the ribbing.

The socks have been adjusted to be just the right thickness and thinness to easily match trendy leather sneakers. Rather than being dress socks that fit snugly with leather shoes, they are made to be thin and thick so that they can be easily matched not only with leather shoes but also with more casual footwear.

③ Commitment to ribs

While it originally had a basic ribbed design, we made subtle adjustments to the rib design, along with the fabric texture, to make it less stiff and easier to match with any occasion and style.

Although it's a very subtle detail that's hard to notice at first glance, we gathered various opinions from fashion buyers and shoe specialists at Isetan Shinjuku Store, Men's Building , to create a fabric with just the right texture and appearance.

silhouette

① Larger toe and heel area than previous models.

② To provide a better fit to the foot, the lateral tension is gradually reduced from the calf to the ankle.

The overall silhouette of the socks has been improved, and various features have been incorporated to prevent them from slipping down.

Durability (attention to detail even in unseen areas)

① Nylon thread is added to the base thread as reinforcement in the toe and heel areas. ② Extended heel is used to increase the surface area of the heel, extending the reinforcement to the area that rubs against the shoe. ③ Hand-linking is used to eliminate bulkiness in the toe area. The ring toe area is made longer and wider to expand the reinforced area.

We listened to what our users had to say.

Yoichi Okada

Shinjuku Men's Goods Department, Planning Manager

These socks feel more substantial than typical business socks. They're also less slippery, which helps prevent them from sliding around inside your shoes.

Yuki Kuchimoto

Isetan Shinjuku Store Category Specialist

The socks are incredibly comfortable, likely due to the high quality of the fabric. Their simple design makes them suitable for business settings, and I would like to wear them with suits and jackets.
Instagram @yuki_kuchimoto / @isetanmens_attendant

Takayuki Inoue

Buyer at Isetan Shinjuku Store, Men's Building 8th Floor , Isetan Men's Residence

The overall feeling of being enveloped and held is just right. When wearing leather shoes, the seams often rub and cause pain, but Isetan Men's socks have no seams and are stress-free.

Hikaru Takayama

Isetan Shinjuku Store Category Specialist

The fact that they don't slip down easily even when worn for long periods is a huge plus, and as someone who spends a lot of time standing at work, I definitely want to buy them again. The comfortable feel and lack of tightness are also appealing features.

Explained on the Mitsukoshi Isetan official channel, 'GUIDE by ISETAN MITSUKOSHI'.

In the latest video released on February 9th, the group heads to the underwear, socks, and nightwear section on the first basement floor Isetan Shinjuku Store, Men's Building to find premium sneakers that will elevate your look. ISETAN MEN'S net editor-in-chief Seki acts as the guide, explaining coordination techniques centered on "comfort," including the newly revamped ISETAN MEN'S socks.