©Filippo Fior

From Wednesday, March 13th to Tuesday, April 2nd, a limited-time Hermès men's boutique will be open at Isetan Shinjuku Store, Men's Building, 1st Floor, The Stage .
Hermès' Spring/Summer 2024 collection embodies a supple and light style, like a gentle summer breeze carried on a calming energy.

►Regarding the sale of Hermes products on Wednesday, March 13th

 *Applications are now closed.
 

These garments are works of art, born from innovative cuts, skin-enveloping textures, nuanced colors, and bold layering and volume. When worn, their silhouettes radiate a vibrant glow.
We present the latest collection, designed by Véronique Nichanian, Artistic Director of Hermès' men's division, with a selection unique to Isetan Shinjuku Store, Men's Building .
Please enjoy the space that resonates with the worldview of the collection.

Here are some of the men's boutiques currently open.

The limited-time boutique "Jours et ajours " opened on Wednesday , March 13th.

At Isetan Shinjuku Store, Men's Building , Hermès' limited-time boutique, which opens once a season to coincide with the arrival of a new season, has once again opened this spring. A special space unique to "Isetan Men's" has unfolded on the 1st floor of The Stage in Isetan Shinjuku Store, Men's Building , and it had a very successful opening day on Wednesday, March 13th. 

Titled " Jours et ajours ," this event brings together a wide range of men's items, primarily from the ready-to-wear Spring/Summer 2024 collection presented by Véronique Nichanian , artistic director of Hermès' men's division , as well as leather goods, shoes, fashion accessories , watches, silk items , and fragrances. 

The title " Jours et ajours " conveys the message of "lightly beginning each day," and the boutique, with its calm and understated tones, welcomes visitors with mesh-like steel facades at its entrances on either side , similar to the beautiful screens on which models appeared during the Spring/Summer 2024 collection show at the Palazzo d'Iéna . 

The new collection can be enjoyed in a sophisticated, spring/summer-like space that retains the worldview of the Spring/Summer 2024 runway show , with a refreshing, breezy atmosphere. 

The display in the front window of Isetan Shinjuku Store, Men's Building , is also linked to the latest collection, with mesh-like steel screens floating in the air like cloth or paper, and mannequins with light steps, bags, and leather goods floating around them. The window, which artistically embodies the worldview of the latest collection, is a must-see.

Upon entering the venue, you'll find this season's showpieces in mineral colors reminiscent of desert, steam, ice, and sage, as well as a collection of spring/summer ready-to-wear pieces that bring lightness and elegance to everyday life. 

The collection includes a blouson made from a new glossy, crisp material called Towaraxy , a silk shirt with a beautiful Etrier pattern , and thigh-length shorts. 

Shorts looks were particularly striking in this season's collection, and pairing them with a coat or jacket and leather sandals creates a sophisticated, grown-up shorts style.
In addition to the ready-to-wear showpieces, the venue also features a lineup of items perfect for the current season, including elegant denim jackets, playful sweatshirts adorned with horse motifs by Boîte Surprise, and cut-and-sew tops with Etrié patterns.

One of the highlights of this event is the wide range of Hermès men's products, from ready-to-wear to leather goods, shoes, fashion accessories, watches, silk items , and fragrances.

This season, in particular, fashion accessories are worth paying attention to. In the jewelry case on the left side of the venue, you'll find ear cuffs that appeared on the runway, featuring a horseshoe motif—a signature Hermès item. In addition, there is a range of items that add an elegant accent to fashion, from necklaces and bracelets to the Hermès H08 watch.

A new collection of leather goods and shoes is now available, including new tone-on-tone colors for Hermès' iconic and popular sneaker, "Bouncing." From the "Day" sneakers, which feature the clasp of the "Kelly" bag, to boots, slip-ons, and leather sandals—a must-have for this season's wardrobe—why not incorporate this season's trends into your footwear as well?

Furthermore, silk items that add a touch of color to your outfit are also making their appearance this season. The silk collars, which were also featured on the runway, create a light and elegant look. With a wide range of items on display across the entire back of the facade on the right, from twillies and loess scarves to 100cm carré scarves and 65cm bandanas, you're sure to find your favorite piece.

In addition, there are other playful items that are characteristic of this season that you won't want to miss. Hermès' annual theme for 2024 is "The Soul of Faubourg." New items inspired by 24 Faubourg Saint-Honoré in Paris, where the first store is located, have also been launched. From the high-top sneakers "Itineraire" printed with the words "Hermès Paris," which are symbolic of the Maison, to the playful sneakers "Irico" adorned with patches of "24" and a "mounted pyrotechnician" on the body, and leather wear that represents the mosaic tiles that adorn the floor of the Faubourg store, why not reflect on 24 Faubourg Saint-Honoré in Paris, a special place where the sophistication and spirit of the Maison breathe?

This limited-time boutique, which just opened, will be open until April 2nd (Tuesday). You'll find new items embodying the light and airy feel of the Spring/Summer 2024 collection, as well as elegant pieces that embody the spirit of the Maison. We encourage you to visit this special space created by Hermès exclusively for Isetan Men's.

*The photos show the event on March 13th, the first day. Please note that some items may already be sold out.

►Regarding the sale of Hermes products on Wednesday, March 13th

 *Applications are now closed.