2023.12.26 update

We're announcing the top 5 most noteworthy topics from the Men's Department Store, looking back at popular articles from 2023!

© 2023 Manuel Göttsching. All rights reserved.

With 2023 drawing to a close, Isetan Men's Net has published a wealth of content throughout the year, from the latest news to helpful information from Isetan Shinjuku Store, Men's Building . Therefore, we'd like to introduce the top 5 most-read articles from this year, highlighting the most noteworthy topics from Isetan Shinjuku Store, Men's Building , as well as the editor's top 5 recommended articles that you'll want to reread! Which topics caught the attention of ISETAN MEN'S net readers the most?

First, let's introduce five topics that created a buzz at Isetan Shinjuku Store, Men's Building this year, in ranking format!

  1. Top 5 Must-See Topics at Isetan Shinjuku Store, Men's Building in 2023!
    1. [5th Place] That popular event is back and even better! "ISETAN Leather Fair 2023"
    2. [4th Place] Keep an eye on this trending pop-up shop! Isetan Shinjuku Store, Men's Building 1st Floor, "The Stage"
    3. [3rd Place] The annual fragrance festival becomes a signature event at Isetan Shinjuku! "Salon de Parfum 2023 @ISETAN MEN'S"
    4. [2nd Place] A new frontier in "brand" x "brand" collaborations: Fan-favorite collaboration items are arriving one after another!
    5. [Rank 1] Isetan Shinjuku Store, Men's Building celebrates its 20th anniversary! Packed with special events, September is a month of celebration!
Related article: Announcing the top 5 "Editor's Picks" from 2023, looking back at the most popular articles!

Top 5 Must-See Topics at Isetan Shinjuku Store, Men's Building in 2023!

[5th Place] That popular event is back and even better!
"ISETAN Leather Fair 2023"



Starting as "JAPAN Shoe Fair" from 2015 to 2018 and renamed "ISETAN Shoe Fair" in 2019, this hugely popular event at Isetan Shinjuku, which has been held a total of six times, was expanded this year from September 20th (Wed) to October 3rd (Tue) to "ISETAN Leather Fair," adding bags and leather goods to the lineup in addition to shoes.

The venue was bustling with activity thanks to the numerous special features, including limited edition items and order sessions that would make any shoe enthusiast/leather lover swoon, cost-effective items, and a collaboration with the popular Koenji shop "SAFARI."

[Check out our popular articles here!]
► [Event Information] ISETAN Shoe Fair 2023 is bigger and better! ISETAN Leather Fair 2023 opens, a must-see for shoe and leather lovers.

[4th Place] Keep an eye on this trending pop-up shop!
Isetan Shinjuku Store, Men's Building 1st Floor, "The Stage"



Over the past year, ISETAN MEN'S has hosted numerous promotions on each floor, but among them, the limited-time shops held on The Stage on the first floor offer a special space where you can fully immerse yourself in a unique world. Many of you may already know that these events generated a lot of buzz, including the realization of limited-time concept shops by up-and-coming designers and the Japan-first sales of popular brands.

[Click here for popular articles about The Stage on the 1st floor Isetan Shinjuku Store, Men's Building ]

[3rd Place] The annual fragrance festival becomes a signature event at Isetan Shinjuku!
"Salon de Parfum 2023 @ISETAN MEN'S"


Wearing fragrance has become a way of indulging in personal style, and as an integral part of fashion, just like choosing an outfit. More and more people, both men and women, are using fragrances, and interest in them continues to grow year after year.
Isetan Shinjuku's popular fragrance event, "Salon de Parfum," celebrated its 10th anniversary last year and is now in its 11th year. Isetan Shinjuku Store, Men's Building also featured a lineup and events that appealed to men, transcending age and gender barriers, and proposing a rich life with fragrance to everyone, from fragrance connoisseurs to those just beginning to explore the world of perfume. In addition, a special article introduced recommended points for both perfume beginners and experts to enjoy "Salon de Parfum."

[Click here for popular articles about "Salon de Parfum 2023"]
► [Event Information] The perfume festival "Salon de Parfum 2023" will be held again this year at Isetan Shinjuku Store, Men's Building .
► [Special Feature] How would you enjoy it? A guide to conquering "Salon de Parfum 2023" Isetan Shinjuku Store, Men's Building !

[2nd Place] A new frontier in "brand" x "brand" collaborations: Fan-favorite collaboration items are arriving one after another!


© 2023 Manuel Göttsching. All rights reserved.

Collaborations with popular brands and designers, which create new and unknown value, show no signs of slowing down.
Isetan Shinjuku Store, Men's Building , has also launched numerous collaboration projects and products over the past year. Information about these collaborations and their sales, shared on the Isetan Men's website, has frequently attracted attention. Fashion enthusiasts are probably looking forward to imagining what kind of collaboration items will be released next year.

[Click here for popular articles related to collaborations]
► A pop-up store focusing on collaborative items between sacai and Carhartt WIP has opened at ISETAN MEN'S THE STAGE.

► UNDERCOVER | Collaboration items with Fragment Design, headed by Hiroshi Fujiwara, will be available at Isetan Shinjuku Store, Men's Building ahead of their nationwide release!

[Rank 1] Isetan Shinjuku Store, Men's Building celebrates its 20th anniversary!
Packed with special events, September is a month of celebration!


Isetan Shinjuku Store, Men's Building celebrated its 20th anniversary in September 2023. From Wednesday, September 20th Isetan Shinjuku Store, Men's Building celebrated its anniversary year with special events and the release of numerous items made possible only in this milestone year.
Isetan Men's Net showcases special limited-edition and pre-release items born from a project by buyers at Isetan Shinjuku Store, Men's Building to create masterpieces that will shape the next 20 years. We interviewed each buyer to hear their passionate thoughts.

In addition, we received many congratulatory messages from designers and related parties of brands with whom we have collaborated in the past. Some of these messages were displayed in the "SI" (Store Identity) sections on the 2nd, 4th, and 6th floors Isetan Shinjuku Store, Men's Building , as well as in the Yasukuni-dori window. The congratulatory messages from approximately 140 people caught the eye of many people passing through Isetan Shinjuku Store, Men's Building , and the entire period was filled with a celebratory atmosphere.


[Click here for popular articles about " Isetan Shinjuku Store, Men's Building 20th Anniversary"]
► We're releasing all the congratulatory messages received for the 20th anniversary Isetan Shinjuku Store, Men's Building !
► [BONDS WITH FASHION] Buyer Interview and other related articles


In the second part, we'll look back at the most popular articles of 2023 and present the top 5 "Editor's Picks." Enjoy!



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