2023.08.25 update

Electron is holding a trial event and pop-up shop for its "Denki Bari Brush® 2.0" at Isetan Shinjuku Men's Building!

09.02 Sat -09.19 Tue
Isetan Shinjuku Men's Building 1F Cosmetics

ELECTRON's "Denki Bari Brush®," a professional-grade brush-type beauty device loved on film sets and in professional settings, will be holding its first-ever POP UP SHOP at Isetan Shinjuku Store, Men's Building Here, you can experience the new "Denki Bari Brush® 2.0 + Body," a low-frequency beauty device that delivers salon-quality scalp care, and the RF electronic facial device "Eneball®." During the event period from September 2nd (Sat) to 19th (Tue), we will have special sets available only at the venue, advance sales of men's scalp care items, and many purchase benefits. Please take this opportunity to visit the Cosmetics section on the 1st floor Isetan Shinjuku Store, Men's Building .

*Pre-release at Isetan Shinjuku store on September 2nd (Sat) and nationwide release on September 14th (Thu).

Denki Bari Brush® 2.0 + Body

Denki Bari Brush® 2.0 + Body ¥217,800 View Product

Use the face attachment for face, head, and décolleté care. Use the body attachment for arms, abdomen, legs, and full-body care. By changing the attachments, you can care for the skin and scalp of your entire body. This advanced brush-type low-frequency beauty device simplifies and refines its function and style.
From September 2nd (Sat) to September 19th (Tue), customers who make a purchase in-store will receive a free "Tightening Mist (150mL/full size)" mist lotion and a convenient "Denki Bari Brush® 2.0 + Body Case".

*Please note that the novelty items are available while supplies last.

Eneball®

Eneball® ¥88,000 View Product

For everyone experiencing age-related skin concerns such as loss of firmness, we present the RF (radio frequency) facial device, a convenient at-home device born from the application of professional aesthetic equipment's radio frequency (RF) technology. From September 2nd (Sat) to September 19th (Tue), customers who purchase the device in-store will receive a free "EneGel (80g/full size)" for use in the "EneBall®" magnetic RF mode, and a special beauty serum "Clear EneSerum (30mL/full size)" for use in the galvanic EP mode.

*Please note that the novelty items are available while supplies last.

In addition to the highly popular "Synchro Shampoo Femme" and "Synchro Treatment," we will also be selling men's versions, "Synchro Shampoo Homme" and "Medicated Scalp Essence Homme (quasi-drug)," which will be available exclusively at Isetan Shinjuku on September 2nd (Sat) and nationwide on September 14th (Thu). These men's hair care items focus on the importance of scalp care and utilize the knowledge gained from the "Denki Bari Brush®."

Furthermore, to commemorate this pop-up shop, a variety of special sets will be available at Isetan Shinjuku Store, Men's Building .

Isetan Shinjuku Store, Men's Building Special Set

Total Hair Care Set Femme 187,000 yen * Isetan Shinjuku Store, Men's Building Special Set Set contents:
・Denki Bari Brush® 2.0
• Denki Bari Brush Lotion (200mL)
Synchro Shampoo Femme FOR SCALP (300mL)
Synchro Treatment (180g)
・Medicated Scalp Essence Femme (100mL/Quasi-drug)
Purchase bonus:
• Tightening Mist (150mL/full size)
*Please note that the novelty items are available while supplies last.

The "Denki Bari Brush® 2.0" hair care set for women is now available. From addressing hair concerns to providing firmness, this set offers total care.

Skincare Set 94,600 yen *Special set available Isetan Shinjuku Store, Men's Building Set contents:
・Eneball®
• Energel (80g)
• Clear Energy Serum (30mL)
• Tightening mist (150mL)
• Face gel (80g)
Purchase bonus:
• Energel (80g/full size)
• Clear Energy Serum (30mL/full size)
*Please note that the novelty items are available while supplies last.

From skincare to addressing concerns about loss of firmness, this set includes "Eneball®" and a popular range of skincare products.

Total Scalp Care Set Homme ¥184,800 * Isetan Shinjuku Store, Men's Building exclusive Set contents:
・Denki Bari Brush® 2.0
• Denki Bari Brush Lotion (200mL)
Synchro Shampoo Homme FOR SCALP (300mL)
・Medicated Scalp Essence △Homme (100mL/Quasi-drug)
Purchase bonus:
• Tightening Mist (150mL/full size)
*Please note that the novelty items are available while supplies last.

Enjoy the men's hair care items, available exclusively at Isetan Shinjuku on September 2nd (Sat) and nationwide on September 14th (Thu), together with the "Denki Bari Brush® 2.0." It provides a special approach to scalp care.

Care items that we recommend using in conjunction with "Denki Bari Brush® 2.0"

Electron Skincare Set: ¥13,420

Here are three popular products from Electron Cosmetics. They are recommended for those who want easy skincare or those new to Electron skincare.

Scalp care line set: 9,900 yen

You can purchase our highly popular "Scalp Care Line" for women as a set. These hair care items address hair concerns that come with age, such as dryness.

Left: Synchro Shampoo Homme (300mL) ¥2,970

A men's shampoo with a gear-inspired (*) design that gives hair body and bounce. A scalp care shampoo based on "Activated Electron Water™ (moisturizing ingredient)" that cleanses while caring for the scalp.

(*) Meaning that it was inspired by beauty devices.

*Pre-release at Isetan Shinjuku store: September 2nd (Sat)
* Nationwide release on September 14th (Thursday)

Right: Medicated Scalp Essence Homme (100mL/Quasi-drug) ¥6,490

Strong, dignified, and robust: Men's Medicated Scalp Essence Homme (Quasi-drug). "Activated Electron Water™ (moisturizing ingredient)" nourishes the scalp, promoting healthy hair growth. A quasi-drug hair growth product for men.

*Pre-release at Isetan Shinjuku store: September 2nd (Sat)
* Nationwide release on September 14th (Thursday)

Our dedicated instructors will listen to your concerns about your face, body, and scalp, and provide you with comprehensive product and care recommendations.

This is a rare opportunity to see our products for the first time Isetan Shinjuku Store, Men's Building , so please feel free to stop by.

View Electron products at the Mitsukoshi Isetan online store.

*Mitsukoshi Isetan Online Store will be selling from 10:00 AM on August 25th (Friday) to 8:00 PM on September 30th (Saturday).

Event Information
Electron "Denki Bari Brush® 2.0" Pop-up Shop
  • Event period: September 2nd (Sat) - September 19th (Tue)
  • Venue: Isetan Shinjuku Store, Men's Building 1st Floor, Cosmetics
  • Information about the experience

    Book your appointment here

    * We will give priority to customers who have made a reservation. (Free of charge)
    *Important notes regarding the experience: "Head and face"
    Please refrain from using hair styling products, etc.
    If you would like to experience our neck and shoulder treatments, please come wearing clothing that allows your neck to be open.
    "body"
    Since the treatment will be performed on your scalp, please come dressed in clothing that allows easy access to your skin.
    Please note that we cannot perform treatments over tights or stockings.
    *The first 20 customers who sign up for a new "MI Card Plus" and purchase beauty equipment priced at 179,300 yen (including tax) or more will receive an Electron Cosmetics "Starter Set" as a gift.

Click here to apply for a new MI Card Plus.


*Please note that the various sets and purchase bonuses are available in limited quantities and will be discontinued once supplies run out.


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Text: ISETAN MEN'S net

*All prices include tax.

*The information in this article is current as of the time of publication. Product information may be revised or changed without notice.

inquiry

Isetan Shinjuku Store, Men's Building 1st Floor, Cosmetics

Phone 03-3352-1111 Main representative

For inquiries via email, please click here.