EVENT
2023.07.26 update

The popular "Force 10" series from jewelry brand Fred is coming to a limited-time pop-up shop!

08.02 Wed -08.15 Tue
Isetan Shinjuku Men's Building 1F Promotion
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FRED, a Parisian jewelry brand from France, will be holding a limited-time pop-up event at Isetan Shinjuku Store, Men's Building 1st floor promotion area for two weeks, from August 2nd (Wednesday) to August 15th (Tuesday). During this period, in addition to their standard bracelets, they will be showcasing a selection of pendants, rings, earrings, and more.

This pop-up will feature the "Force 10" collection, which was born in 1966, inspired by the world of sailing, and has been loved for over 50 years. Under the sun of the French Riviera, it showcases the various hues of the ocean.

This piece is inspired by the cables and shackles of a yacht. By combining different materials, it is more than just jewelry; it expresses freedom and bravery.

Here's a glimpse of our lineup!

Force 10 Bracelet (LM) ¥1,439,900

18k white gold diamond buckle/Riviera cable

Force 10 Bracelet (MM) ¥486,200

18k pink gold, ruby, spessartine garnet, yellow sapphire, green garnet, aquamarine, blue sapphire, amethyst/turquoise cable

Force 10 Bracelet (LM) ¥479,600

18K Yellow Gold/Stainless Steel Cable

Force 10 Winch Pendant (MM) ¥1,584,000

18K Yellow Gold Stainless Steel/Yellow Gold Chain

Force 10 Winch Ring: ¥363,000

18K yellow gold and stainless steel

Force 10 Winch Earring (Single Earring) ¥198,000

18K yellow gold and stainless steel

Force 10 Bracelet (LM) ¥361,900

Black Titanium / Black Diamond / Black Cable

Force 10 Winch Pendant (SM) ¥264,000

Black Titanium Stainless Steel / Black Titanium Chain

Force 10 Winch Ring: ¥165,000

Black Titanium Stainless Steel

Please enjoy the elegant style of FRED, a brand that symbolizes the Maison Jewelry, combined with the energetic colors perfect for summer.

Related article: [Feature] How to wear and choose men's accessories to elevate your style with sophistication

View jewelry products at the Mitsukoshi Isetan online store.
Event Information
Fred Pop-up Shop “Happy Blue Shades”
  • Event period: August 2nd (Wed) - August 15th (Tue)
  • Venue: Isetan Shinjuku Store, Men's Building 1st Floor Promotion

During the fair period, customers who visit our store will receive a jewelry cloth, and customers who spend over 440,000 yen (including tax) will receive...
We will give you a luggage tag.

Text: ISETAN MEN'S net

＊All prices include tax.
＊The information in this article is current as of the time of publication. Product information may be revised or changed without notice.

For inquiries, please contact: Isetan Shinjuku Store, Men's Building 1st Floor, Promotion Department, Tel: 03-3352-1111 (Main number)
For inquiries via email, please click here.
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