Since its creation in 1931, the Reverso has been considered an icon of Jaeger-LeCoultre . Its elegant design, created using the golden ratio of balance, possesses overwhelming allure, and from its inception, it has remained a pioneering presence in the development of its basic concept and ingenious mechanism of reversing and fixing the case.

In 2023, Jaeger-LeCoultre, paying homage to the "golden ratio," a number universally considered to represent beauty and harmony, will hold "The Golden Ratio" at The Stage on the 1st floor of the main building of Isetan Shinjuku.
From Wednesday, July 5th to Tuesday, July 11th, the latest collection, including the new Reverso Tribute Chronograph and Reverso Tribute Tourbillon, will be on display. During the event, there will also be demonstrations by the Maison's dedicated watchmakers showcasing the disassembly and assembly of watches.

►Click here for a list of events held during "Watch Collectors Week"

The theme for 2023 is the "golden ratio".
The original proportions of the Reverso define its design.

This year, Jaeger-LeCoultre unveiled the pink gold "Reverso Tribute Duo Tourbillon," inspired by the "Reverso Tourbillon," the first tourbillon wristwatch released 30 years ago. Incorporating the Duoface concept, the two dials express two distinct aesthetics, featuring a second time zone and a day/night indicator on the reverse dial. The caliber, measuring just 3.90mm, is complex yet ultra-thin—a new tourbillon that truly showcases Jaeger-LeCoultre's cutting-edge technology.

The watch's front dial features all the hallmarks of the Reverso Tribute, including baton hour markers, dauphine hands, and a surrounding minute track. The understated elegance of the sunray-brushed surface belies the mechanical complexity within.

The sophisticated front dial embodies the design codes of the original Reverso, and when flipped over, the new Caliber 860, manufactured in Jaeger-LeCoultre's own factory, is revealed on the meticulously skeletonized back dial, unveiling every detail.
You can admire the exceptional mechanism of the retrograde chronograph, including the indices and minute track positioned as if floating above the movement, the blue hands, the beveled bridges, and the Côtes de Genève decoration.

For 30 years since its launch, the Jaeger-LeCoultre Master Control collection has remained a modern classic, thanks to its timeless style, mechanical sophistication, and innovative interpretation of some of the most iconic and practical complications in watchmaking. Its continuous evolution is imbued with Jaeger-LeCoultre's deep respect for tradition and its unwavering pursuit of innovation.
In 2023, this collection will be joined by a new Master Control Chronograph Calendar in pink gold with a black dial.

►View Jaeger-LeCoultre products at ISETAN MITSUKOSHI LUXURY

[Related Articles]
► Click here for a list of events held during "Watch Collectors Week"
► Click here for articles about "Watch Collectors Week"
► Click here for information about "watches"

Text: ISETAN MEN'S net