Tudor, a Swiss watch brand, offers mechanical watches that promise unwavering reliability, along with a sophisticated style and unique value. Throughout its history, Tudor watches have been chosen by the most daring adventurers and skilled professionals. They are the very stories of challengers who have achieved extraordinary feats on land, sea, air, and sometimes even on ice, while wearing a Tudor watch. In them lies the vision of founder Hans Wilsdorf, who created watches for people who endure extreme environments and continue to challenge themselves.

Tudor will be hosting the "TUDOR SATELLITE STORE," featuring the brand's iconic models, at the Isetan Shinjuku Main Building 1F Promotion Space from July 5th (Wed) to July 18th (Tue). Additionally, on July 12th (Wed), there will be an event featuring players from the All Blacks XV (All Blacks Fifteen) team, who will be visiting Japan from New Zealand.

►Event information for Wednesday, July 12th is available here.

►Click here for a list of events held during "Watch Collectors Week"

The latest Black Bay, adorned with a burgundy bezel, represents a new stage in both technology and design.

The Black Bay, with its burgundy bezel, is one of Tudor's most widely known and instantly recognizable models. The latest model, also named Black Bay, retains the original 41mm diameter proportions but is now thinner.

The sides of the unidirectional rotating bezel offer a superior grip, and its insert displays slightly curved numerals that follow the contour of the outer ring. However, the design details are not limited to the case size and bezel. The seconds hand is lollipop-shaped, reminiscent of Tudor's early dive watches, and the satin black dial has a subtly radiating brushed finish that gives off a very delicate shimmer in direct sunlight. Ergonomically advanced, the crown, which evokes the curve of Tudor's historical technical watches, is structured to follow the side of the middle case so that the tube is not visible.

The Black Bay collection features a dial inspired by Tudor diver's watches manufactured in the 1950s. The dial incorporates the distinctive square hands known to collectors as the "Snowflake" from the brand's 1969 catalog. The crown without a protector and the uniquely distinctive case are reminiscent of the original Tudor diver's watch.

The fusion of classic and contemporary elements in Tudor's diver's watches can be described as neo-vintage. It's not simply a "reissue of a past model." It embodies the technology and philosophy of Tudor's diver's watches, accumulated over more than 60 years. This neo-vintage concept, combined with manufacturing techniques, reliability, robustness, and precision, demonstrates its presence as a truly practical timepiece in today's world.

We're holding an event where members of the All Blacks will be visiting our store.

With the Rugby World Cup, for which Tudor serves as official timekeeper, set to be held in France this autumn, players from the All Blacks XV (All Blacks Fifteen) team, who will be coming to Japan from New Zealand for a friendly match against the Japanese national team, will be appearing at the Tudor Satellite Store. Look forward to this opportunity to interact with the All Blacks members, who are global ambassadors who share Tudor's #BornToDare brand philosophy.

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►View Tudor products at ISETAN MITSUKOSHI LUXURY