The "Summer Perfume Market curated by ISETAN MEN'S," a summer fragrance event themed "Discovering a perfume that represents you," will be held for the first time from June 28th (Wed) to July 18th (Tue) at the Cosmetics Promotion area on the 1st floor Isetan Shinjuku Store, Men's Building .

During the event, fragrances will take over all event spaces in the cosmetics section on the 1st floor of Isetan Shinjuku Store, Men's Building , as well as be featured in the promotions on the 1st floor Isetan Shinjuku Store, Men's Building . We will introduce brands that are easy for beginners to use and perfect as a first fragrance, changing weekly , and we will also hold "professional lecture events" recommended for those who want to deepen their understanding of perfumes.

Brand lineup

Entire period: June 28th (Wed) - July 18th (Tue)

・APOTHIA/Apothia ※★
・SHOLAYERED/SHOLAYERED ※★

Week 1: June 28th (Wednesday) - July 4th (Tuesday)

ACQUA DI PARMA
SERGE LUTENS

2nd week: July 5th (Wednesday) - July 11th (Tuesday)

YOUFIRST
・PARFUM SATORI/Parfum Satori★

3rd week: July 12th (Wednesday) - July 18th (Tuesday)

PENHALIGON'S
19-69 / Nineteen Sixty-Nine
・OBVIOUS
・ATELIER MATERI/Atelier Materi ※★
・COQUI COQUI/COQUI*★

Introducing our must-have items!

Show Layered
1945 Eau de Toilette (50mL) ¥19,800 *Available from June 28th (Wed) to July 18th (Tue)

Based on the theme of "passing through time," this fragrance, created by the brand's fragrance producer, Masaru Ishizaka, draws inspiration from the passage of time and his own roots.

Nineteen Sixty-Nine
YES PLEASE! (30mL) ¥11,550

This fragrance pays homage to Madchester, a music movement that emerged in Manchester, England, from the late 1980s to the early 1990s, symbolizing a new era.

Parfum Satori Nobiyaka (50mL) ¥21,120 *Available from July 5th (Wed) to July 11th (Tue)

A transparent, fruity-floral fragrance bursting with the refreshing scent of loquat and the rich aroma of plum wine. Made with natural saffron flavoring.

PENHALIGON'S
Solaris Eau de Parfum (100mL) ¥28,050

A timeless fragrance that celebrates the sun, with white flowers and citrus notes shining brightly and showering down.

ACQUA DI PARMA
Blue Mediterraneo Arancia Eau de Toilette (75mL) ¥17,380
View Products

This eau de toilette features bright and vibrant top notes of orange, mandarin, and lemon.

SERGE LUTENS
Laurel Geltens (100mL) ¥17,710
View Products

White musk creates a warm impression and a clean feeling reminiscent of a carefully ironed shirt, making it a fragrance that captivates many people.

Aposia
IF Eau de Parfum (50mL) ¥14,960 *Available from June 28th (Wed) to July 18th (Tue)

A subtle fragrance blending the refreshing citrus notes of bergamot, yuzu, and grapefruit with the sweetness of freesia and gardenia.

OBVIOUS
An Été (100mL) ¥17,600

This fragrance evokes the creamy feel of sunscreen on skin after a long day at the beach. The notes of ginger and mandarin oil give it a fresh and slightly spicy impression.

►View fragrance products at Mitsukoshi Isetan Cosmetics Online Store meeco

We'll be offering special services and professional consultation events exclusively during this period!

Professionals with extensive knowledge of perfumes will introduce recommended items using their unique methods, and will also lecture on the basics of perfume, such as how to choose and use perfume, and when to wear it. In addition, we will offer services such as personalization of bottles and other services unique to this period.

►Click here to make a reservation using the Mitsukoshi Isetan Remote Shopping App

• SERGE LUTENS [Reservations preferred]
• Discover your perfect scent with our brand's original tools! Fragrance Counseling

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  Through the brand's original counseling tools, our fragrance sales specialists, who are intimately familiar with the brand, will assist you in finding your perfect scent.
• ■Dates and Times: July 1st (Sat), July 2nd (Sun) 11:00 AM / 11:30 AM / 12:00 PM / 12:30 PM / 2:00 PM / 2:30 PM / 3:00 PM / 3:30 PM / 5:00 PM / 5:30 PM / 6:00 PM / 6:30 PM
• ■ Estimated time: Approximately 30 minutes
• ■Capacity: 1 person per session
• ■ How to make a reservation: Mitsukoshi Isetan Remote Shopping App

• Parfum Satori [No reservation required]
• Satori Osawa visited our store.

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  The brand's perfumer, Satori Osawa, will be visiting the store. She will be signing purchased items.
• ■Date and Time: Saturday, July 8th and Sunday, July 9th, 6:00 PM to 7:00 PM each day
• ■Reservations: Not required
• 
• Perfumer Satori Osawa / Member of the French Association of Perfumers
• Born in Tokyo, she grew up with a pocket plant encyclopedia in hand, deepening her appreciation for the beauty of nature throughout the seasons. From the age of 12, she studied the Sogetsu school of flower arrangement and the Urasenke school of tea ceremony, obtaining teaching qualifications and a tea name. Later, she studied the art of incense (Sanjo Nishigoie school), incorporating Japanese traditions into her perfumery.

• Parfum Satori [Reservations preferred]
• Share with friends or your partner! We suggest matching fragrances.

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  With "sharing" as the theme, the staff at the brand's atelier in Roppongi will propose couple fragrances that can be shared and used with partners, family, and friends.
• ■Dates and Times: July 8th (Sat) and July 9th (Sun), 1:00 PM / 2:00 PM / 3:00 PM / 4:00 PM each day
• ■ Estimated time: Approximately 45 minutes
• ■Capacity: 2 people per session *You can participate with a friend.
• ■ How to make a reservation: Mitsukoshi Isetan Remote Shopping App

• PENHALIGON'S [Reservations preferred]
• Aroma consultation

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  If you're interested in perfume but don't know which one to choose or what scent you like, our professional "Parfum Sommelière" will consult with you to find the perfect fragrance from PENHALIGON'S selection.
• ■Dates and Times: Thursday, July 13th, 11:00 AM / 12:00 PM / 2:00 PM / 3:00 PM / 5:00 PM / 6:00 PM
• ■ Estimated time: Approximately 30 minutes
• ■Capacity: 1 person per session
• ■ How to make a reservation: Mitsukoshi Isetan Remote Shopping App

• ACQUA DI PARMA [No reservation required]
• Bottle engraving service

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  Calligrapher Momoyo Iwakura will be visiting our store. Customers who purchase ACQUA DI PARMA products totaling 11,000 yen or more (including tax) will receive personalized engraving on their bottles.
• ■Date and Time: July 1st (Sat), July 2nd (Sun) 1:00 PM - 3:00 PM / 4:00 PM - 6:00 PM
• ■Reservations: Not required
• 
• Calligrapher Momoyo Iwakura
  She discovered the allure of modern calligraphy through her own wedding. She then studied traditional Copperplate script from masters in Japan and abroad. She specializes in flowing lines and flourishes, which she describes as "sensual calligraphy." She works on wedding items, brand logos, and shop cards, and is also involved in a wide range of activities, including holding workshops in Tokyo, Osaka, and Kyoto.

• Show Layered [Reservations preferred]
• Original fragrance creation workshop "Fragrance Design"

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  This workshop allows you to create your own original fragrance spray (*). You can customize not only the scent, but also the bottle design, volume, cap, label fabric, and engraved text.
• ■Dates and Times: June 28th (Wed) - July 18th (Tue), 10:00 AM / 11:00 AM / 12:00 PM / 1:00 PM / 2:00 PM / 3:00 PM / 4:00 PM / 5:00 PM / 6:00 PM / 7:00 PM each day
• ■ Estimated time: Approximately 1 hour
• ■Capacity: 1 person per session
• ■How to make a reservation: Please make a reservation via the URL below.
• https://sholayered.jp/pages/fd-summary
• *The link leads to the brand's official website (external site).
• *The items you will be making are made from linen, so please do not use them on your body.

• Maison Margiela "Replica" Fragrance [Reservations Preferred]
• Fragrance consultation

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  National perfume artist WAKA will conduct a fragrance consultation, deriving scents from your "memories."
• ■Date and Time: July 2nd (Sun) 11:00 AM / 12:00 PM / 2:00 PM / 3:00 PM / 5:00 PM / 6:00 PM
• ■ Estimated time: Approximately 60 minutes
• ■Capacity: 1 person per session
• ■ How to make a reservation: Mitsukoshi Isetan Remote Shopping App
• 
• WAKA

►Click here to make a reservation using the Mitsukoshi Isetan Remote Shopping App

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