EVENT
2023.06.07 update

JOJO Naitou's annual "Custom Order Event"! Order your own "My JOJO" with your own unique color scheme.

06.14 Wed -06.29 Thu
Isetan Shinjuku Men's Building B1F men's shoes
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JOJO Naitou, a brand of sandals crafted by Gion Naito, a long-established footwear maker in Kyoto's Gion district with over 140 years of history, will be holding a pop-up shop at Isetan Shinjuku Store, Men's Building , B1F Men's Shoes from June 14th (Wed) to June 29th (Thu). A special "custom-made" event will be held where customers can choose their preferred combination of thong and outsole, and have them assembled on the spot.

Jojo Naito sandals are born from a reinterpretation of the Japanese zori, a type of flip-flop that is loved all over the world. In addition to basic styles, they offer a "new form of sandal" that suits both Japanese and Western clothing, with colorful straps that add volume and slightly thicker heels.

The most important part of these thong-style footwear, the area between the toes, is made of easy-to-grip silicone rubber. Because you can firmly apply pressure to the area between your toes, you can use your body in the correct way, making them less tiring even when walking for long periods of time.

Jojo Naito Sandals (Order Price) 30,800 yen ~
* An additional charge may apply depending on the material and color you choose.

The cork type is a series that is perfect not only for everyday use in town, but also for use in nature, such as at the beach, poolside, or while camping.

Jojo Naito Sandals (Order Price) 30,800 yen ~
* An additional charge may apply depending on the material and color you choose.

The Exceine-type insole feels comfortable against the skin when you put your feet in, making these shoes a stylish choice for both casual and sophisticated occasions.

The "Custom-Made Event" is a special event held once a year. Our "custom-made style" involves listening to our customers' requests and then creating a custom-made pair. Not only can you freely choose the combination of the thong and sole, but you can also take your finished pair home on the spot. In addition to basic colors, we also offer original colors exclusive to the Custom-Made Event.

The store also carries a selection of ready-made sandals. Why not find the perfect pair to spend this summer with?

JoJo Night JOJO BLK-B
Sandals 30,800 yen
View Products

JoJo Night JOJO BLK-W
Sandals 27,500 yen
View Products

JoJo Night JOJO WHT-B
Sandals 35,200 yen
View Products

►View Jojo Naito products at Mitsukoshi Isetan Online Store

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・Six buyers discuss the latest highlights of Isetan Men's Spring/Summer 2023.
・[Feature] What is the secret behind the sandals called "JOJO Naitou," born from good old virtues?
Three people who love the innovative sandals "JOJO Naitou," born in Gion, share their unique "passions" and ways of wearing them.

Event Information
JoJo Naito Bespoke Event
  • Event period: June 14th (Wed) - June 29th (Thu)
  • Venue: Isetan Shinjuku Store, Men's Building B1F, Men's Shoes

Order Details

  • Price: 30,800 yen ~
  • Delivery: Same day
Text: ISETAN MEN'S net

＊All prices include tax.
＊The information in this article is current as of the time of publication. Product information may be revised or changed without notice.

For inquiries, please contact: Isetan Shinjuku Store, Men's Building , B1F, Men's Shoes, Tel: 03-3352-1111 (Main number)
For inquiries via email, please click here.
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