From Wednesday, May 24th to Tuesday, June 6th, PRADA men's pop-up store will be open at Isetan Shinjuku Store, Men's Building, 1st Floor, The Stage .

During the event, a unique package featuring original Japanese-made cotton reinterpreted as sportswear will be available. A special selection of clothing, primarily in military green and khaki tones and emphasizing a relaxed, oversized fit, will be offered, along with many new items, including products available exclusively at Isetan Shinjuku.

The pop-up store opened on Wednesday, May 24th.

In this pop-up store, distinctive natural tree graphics designed for PRADA are painted around lightboxes, representing a forest reinterpreted in a special color palette. Wooden display tables and stools are arranged on a large carpet bordered with natural fabric.

The apparel selection reinterprets essential sportswear items such as vests, hoodies, and field jackets, and features a unique package focusing on Japanese-made cotton, available exclusively at Isetan Shinjuku Store . Furthermore, the items, based on military green and khaki and featuring an oversized fit, elevate functional sportswear with luxurious materials like cashmere and silk, creating a striking contrast.

The selection of bags and leather goods highlights PRADA 's innovation with modern, elegant materials and simple, streamlined forms. The sophisticated shoe assortment has been given a twist, resulting in a bolder, more contemporary style.

Here's a glimpse of our product lineup.

►View PRADA products at ISETAN MITSUKOSHI LUXURY