After a two-year hiatus, the Italian premium shoe brand BUTTERO has returned to Japan, and will be holding a pop-up shop at Isetan Shinjuku Store, Men's Building , B1F, Men's Shoes from November 30th (Wed) to December 13th (Tue). This will be a rare opportunity to purchase the 2022 Autumn/Winter collection exclusively at Isetan Shinjuku Store, Men's Building in Japan.

During the event, we will be showcasing a wide range of products, including the debut of our men's collection in Japan. The lineup will feature iconic models such as "AEDI," classic items like "CANALONE," and the next-generation icon, "STORIA." Experience the brand's unique style, high quality, and cutting-edge Italian design before anyone else.

Buttero is a shoe brand founded in 1974 in Tuscany, in central Italy, by Mauro Sani. Mauro Sani started his own eponymous brand in Tuscany in 1964.
While traveling through various regions, I was influenced by American cowboy style, which led me to start making Western boots and riding boots, and I changed the brand name to Buttero, which is what it is today.

The name Buttero means "cattle herder of the marshland in Maremma, Tuscany" in Italian, and is also a term that refers to an American "cowboy." The leather used in the shoes is natural tanned leather processed in Santa Croce, located on the outskirts of Tuscany. It is a superior leather that is sturdy and substantial, has little stretch, and small scratches disappear over time.

Italian-made lace-up ankle boots. They are crafted from vegetable-tanned leather, and feature a leather label with the Buttero logo engraved on the tongue.
Matching metal eyelets, square shoelaces, leather lining, and leather insole. Ideal construction. EVA midsole with maximum cushioning for comfort and strength. Rock-patterned rubber tread outsole.

The shoe tongue features a leather label engraved with the Buttero logo.
Round cotton shoelaces. Metal bell hook in the same color. Padded collar. Leather lining. Removable leather insole. Blake construction. Vibram rock pattern tread rubber sole with stitched leather welt.

Semi-matte brushed calf leather. A special design collaboration with Vibram® utilizes two-component technology, combining a cushioning layer on the inside with rubber on the outside.
Matching metal eyelets, back pull strap for easy on and off. Leather lining. Leather insole. Removable leather insole.

The shoe tongue features a leather label engraved with the Buttero logo.
Square leather shoelaces. Matching metal eyelets. Leather lining. Removable leather insole. Rubber sole.

Leather laces. Fabric pull strap. Leather lining, leather insole. Leather-covered midsole. Rubber outsole.

Internal side zipper. Leather lining, leather insole. Leather sole with stitched rubber heel pad.

Event Information

Buttero Pop-up

• Event period: November 30th (Wed) - December 13th (Tue)
• Venue: Isetan Shinjuku Store, Men's Building B1F, Men's Shoes

The first 100 customers who purchase Buttero products during the event will receive a limited-edition tote bag. Please take this opportunity to visit us.

*Please note that the information posted may be changed or canceled without notice due to various circumstances. Please be sure to check our website before visiting.
*Please note that we may restrict customer entry to prevent the spread of COVID-19.
*The information in this article is current as of the publication date. Product information may be revised or changed without notice.
*Please note that some items are available in limited quantities, and we apologize if they are out of stock.
*All prices include tax.