Wacoal Men fulfills men's aesthetic desires to be "beautiful and stylish" through underwear.
- 10.26 Wed -11.01 Tue
- Isetan Shinjuku Men's Building B1F Underwear, socks, and nightwear
As you might guess from the extensive cosmetics selection on the first floor of the Isetan Shinjuku Store, Men's Building men's aesthetic sensibilities are changing, and interest in "being beautiful" is increasing year by year. This trend now extends to underwear, and WACOAL MEN is a pioneer in this field. In particular, their shockingly sexy new lineup of "lace boxers" has been selling out everywhere thanks to media coverage and word-of-mouth. Let's explore the appeal of WACOAL MEN, which fulfills men's desires for beauty and comfort.
The delicate design of these "race boxer shorts" will lift your spirits.
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The "Lace Boxer" is so glamorous that it makes you wonder if there have ever been boxer briefs this sexy before. While seamless designs that don't show through outer clothing and breathable, sheer materials have been seen in underwear before, this product overturns the preconceived notion that lace is only for women and offers a level of comfort that men have never known before. It was a sensation in the underwear section of Isetan Shinjuku Store, Men's Building .
These lace boxers are characterized by their practicality, combining not only beauty but also a great fit, ease of movement, and feel against the skin. The original lace is highly elastic, and its unique transparency and breathability greatly reduce stuffiness. Comfort even when worn for long periods of time has also been pursued. A casual dot pattern has been added as a new design for this autumn/winter.
"Comfortable pants" that will boost your motivation when you wear them.
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These "comfortable pants" are designed for ultimate comfort, tuning your condition from the moment you wake up until the end of the day. The base material is "Flex Move®"*, which stretches in all directions. The front features Wacoal's uniquely developed "skin-side positive fit structure," making the pants less likely to shift even when you move or sit. Furthermore, the use of breathable, sweat-wicking, quick-drying, and antibacterial/deodorizing material on the skin side elevates comfort to an even higher level.
* "Flex Move®" is a registered trademark of Seiren Co., Ltd.
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Wacoal Men's Comfortable Pants, ¥3,630 each (M/L) [ pre-sale at Isetan Shinjuku Store ]
¥3,960 each (LL) [ pre-sale at Isetan Shinjuku Store ]
These "comfortable pants" are a collaboration with Masato Nakamura of DREAMS COME TRUE, who is a regular user of Wacoal Men products. The waistband, which features a large logo on the front, is a design that Nakamura insisted on, and the photo collage pattern of the sky, which is reminiscent of festivals and live performances, and the botanical pattern, which is reminiscent of feelings for someone or support, are based on the lyrics of DREAMS COME TRUE's songs. As a musician, Nakamura has a strong commitment to looking cool, and we have realized his wishes with these pants.
The underwear, socks, and nightwear section on the first basement floor of Isetan Shinjuku Store, Men's Building boasts a wide selection of boxer shorts, including some that make excellent gifts. While the bold designs and eye-catching colors and patterns make them popular surprise gifts, Wacoal Men's boxer shorts are sure to impress with their exceptional comfort.
- October 26th (Wednesday) - November 1st (Tuesday)
- Isetan Shinjuku Store, Men's Building B1F: Underwear, Socks, Nightwear
- Ginza Mitsukoshi Main Building, 5th Floor, Intimate
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THE STORIES
"THE STORIES" at Mitsukoshi Isetan offers new encounters.
New products, pop-ups, and items available for pre-sale are introduced here first.
To help you learn more about the appeal of our products, events, and services,
This campaign delivers "stories" selected by Mitsukoshi Isetan that can serve as a catalyst for new encounters.
Read other stories from THE STORIES.
*All prices include tax.
*The information in this article is current as of the publication date. Product information may be revised or changed without notice.
For inquiries, please contact Isetan Shinjuku Store, Men's Building , B1F, Underwear, Socks, and Nightwear. Tel: 03-3352-1111 (Main number)
For inquiries via email, please click here.
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