AURALEE offers high-quality, effortlessly stylish clothing with an authentic yet sophisticated feel. This time, we will be holding a joint women's and men's pop-up event at Isetan Shinjuku. The decorations by Mr. Nakamura of DAIKEI MILLS are also attracting attention at this event. We have also received comments from AURALEE designer Mr. Iwai and Mr. Nakamura of DAIKEI MILLS.

Additionally, we will be showcasing Isetan Shinjuku store-exclusive items alongside our 22FW collection, using decorative pieces from the event. The looks will capture the atmosphere of the event. Please come and see them at the venue.

► View all AURALEE Women & Men products

Here's a sneak peek at the decorations for this pop-up event!

This marks the first collaboration with DAIKEI MILLS. Using fabrics originally produced by AURALEE , the space expresses a unique worldview.

Comment from AURALEE designer Ryota Iwai

This season, we drew inspiration from tweed. The tweed that symbolizes this season is a material developed using traditional looms and craftsmanship, combined with a modern sensibility. I think it has become a collection that evokes warmth, lightness, and comfort. I hope you will enjoy it along with the space we created in collaboration with DAIKEI MILLS.

Comment from Mr. Nakamura of DAIKEI MILLS

The meticulously crafted, flat material known as "fabric"—demonstrating its diverse possibilities is, we believe, a crucial "cycle" in AURALEE 's manufacturing process.

This exquisite knit is crafted from 100% baby cashmere, raised in the pristine natural environment of Mongolia. It utilizes the natural color of the rare material, resulting in a wonderfully soft feel, warmth, and lightweight comfort. The women's and men's designs differ, and both are designed as easy-to-wear cardigans.

A popular style from the Fall/Winter 2020 collection has been revived! It uses white duck fabric that combines lightness and volume, and is treated with a water-repellent finish for added functionality. Its compact design is also a distinctive feature.

The chino pants also have different designs for women and men. Styling them with a baby cashmere knit is also recommended. This piece exudes a sophisticated atmosphere with its high-quality texture. It's affordably priced and perfect for everyday wear.

Filming assistance provided by: Maruni Woodworking Co., Ltd.

► View all AURALEE Women & Men products

*All prices include tax.
＊The information in this article is current as of the time of publication. Product information may be revised or changed without notice.