Become a shoe lover one step ahead with our special cream puffs. | ISETAN Shoe Fair 2022
A shoe colorist creates custom-colored shoe creams using dyes specifically for shoes. At the shoe fair, you can find one-of-a-kind care products just for you.
The beautiful gradations of patina dyeing, applied by skilled artisans, and rare materials such as whiskey-colored cordovan are exquisite. Maintaining these exquisite colors for many years is difficult with daily care alone. That's where a "shoe colorist" comes in handy. One such person, Hiroaki Mihashi of COLUMBUS , will be participating in the shoe exhibition. He will be demonstrating and selling his original creams on the spot, freely blending about 10 different dyes. These specially made creams have better color payoff than commercially available ones, and there's no need to worry about the color of your shoes changing. You can enjoy shoe polishing even more.
A shoe colorist creates custom-colored shoe creams using dyes specifically for shoes. At the shoe fair, you can find one-of-a-kind care products just for you.
COLUMBUS Shoe Colorist
Hiroaki Mihashi
The skill of mixing by eye is truly that of a master craftsman!
A demonstration of making a special cream for whiskey-colored cordovan leather. The dye is gradually added to a colorless cream.
A maximum of three colors of dye are used.
The color was almost perfected after a few tests. The whole process took only about 10 minutes.
Finally, the colorist himself bottles the wine.
The exquisite colors are perfectly reproduced!
Russet
Fresh Puce
In addition to the rare cordovan colors demonstrated above, a true colorist can also create exquisite shades of patina dyeing, often seen in high-end shoes. The uniquely chosen color names are also quite stylish. ¥3,300 (demonstration sale)
*During the three days from September 23rd (Fri/Holiday) to 25th (Sun), we will be holding demonstration sales every day from 11:00 AM to 7:00 PM. A colorist will mix cream on the spot to match the color of your shoes, so please bring the shoes in question. (Reservations can be made in advance.)
Check it out! Trendy colors will be available for pre-sale at the shoe fair.
COLUMBUS
Shoecream, ¥1,320 each. ▢ Isetan Shinjuku Store, Men's Building , B1F, Men's Shoes.
Columbus's advanced shoe care brand, Boot Black, has released five new colors. These include peppermint, neon pink, and gold – colors sure to pique the interest of shoe polishing enthusiasts.
► View the "ISETAN Shoe Fair 2022" special page
- Event period: September 21st (Wed) - October 4th (Tue)
- Venue: Isetan Shinjuku Store, Men's Building 1st Floor Promotion Area, Isetan Shinjuku Store, Men's Building B1F Men's Shoes
About the "Demonstration of Cream Mixing" Event
■Dates and Times: September 23rd (Fri, holiday) - 25th (Sun), 11:00 AM to 7:00 PM each day ■Location: Isetan Shinjuku Store, Men's Building B1F, Men's Shoes
Depending on the crowd situation, we may hold a lottery to determine the order of entry.
Depending on the crowd situation, we may limit the number of items you can purchase.
・Some items will also be available for purchase at the Mitsukoshi Isetan online store .
*Sales at the Mitsukoshi Isetan online store are scheduled to begin sequentially from around 10:00 AM on Wednesday, September 21st.
Text: Kazuki Ueda
*All prices include tax.
*The information in this article is current as of the time of publication. Product information may be revised or changed without notice.
*Please note that the information posted may be changed or canceled without notice due to various circumstances. Please be sure to check our website before visiting.
*Please note that we may restrict customer entry to prevent the spread of COVID-19.
For inquiries, please contact: Isetan Shinjuku Store, Men's Building , B1F, Men's Shoes, Tel: 03-3352-1111 (Main number)
For inquiries via email, please click here.
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