NEWS
2022.09.15 update

GOOD LOOKING by IROIKU: A tinted serum that creates a sophisticated, mature complexion.

PROMOTION

Kan Sano, who usually keeps her skincare routine to a minimum and does her own makeup when she's on stage as a keyboardist, tried out IROIKU's tinted serum, which is suitable for everyday use.

A tinted beauty serum to use as an extension of your grooming routine.

Kan Sano, who wears two hats—music producer and keyboardist—changes his skincare routine depending on the type of work and purpose he's doing that day.

"I like to keep my everyday skincare routine as natural as possible. On the other hand, when I'm on stage, I incorporate makeup that enhances my complexion so that my face looks good even to audience members far away," says Kan Sano.

Since its founding in 1960, Sansei Pharmaceutical has focused on developing beauty ingredients. IROIKU, a new brand from Sansei Pharmaceutical, presents "Skin Tune-Up Serum," a tinted serum perfect for those who, like Kan Sano, want to easily change their look depending on the occasion. This product was born from a new concept, combining a serum that maintains the skin's moisture with a tone-up function that evens out skin tone and radiance.

"When I first applied it to my face, it looked darker than my actual skin tone, but when I blended it out, it looked very natural. There was absolutely no feeling of wearing makeup, and I don't think anyone around me would even notice. Plus, it wasn't sticky at all, so I think it would be easy to use every day," she said, widening her eyes in surprise at the product's feel.


After washing your face, take about a coin-sized amount of the tinted serum, Skin Tune-Up Serum, into your palm and quickly apply it to your entire face using your fingertips. For smaller areas such as the sides of your nose and around your mouth, use your fingertips to apply it carefully. This will subtly, yet undeniably, improve your first impression.


Choose from a total of six types: three that brighten your skin tone to achieve your ideal complexion, two that minimize the appearance of redness and blemishes, and a colorless option for anytime use.

One of its appealing features is that you can choose the shade that suits your skin condition, such as when you're tanned. It comes in six shades, including a colorless and transparent "00" that can be used when you sleep or when you want to go about your day with your natural skin. On this day, Kan Sano tried "13," a slightly darker beige. As soon as she applied it, her skin tone brightened more than usual, and her appearance changed to a much healthier look.

"I'd love to use this when I'm meeting with artists and record company representatives. Since you just use it as a serum after washing your face, it'll be great for quick makeup routines before live performances," she said, having experienced firsthand the skin-conditioning and tone-up effects that give the complexion a healthy glow from the outside.

"Just as the music you listen to changes depending on your mood, I think everyone has something that switches them on for the day. This 'Skin Tune-Up Serum' is one of those things. I think there are still many men who are hesitant about using cosmetics, but this one is 'hard to tell you're using it,' so there's no embarrassment. To be honest, that's something that men will appreciate."

Going beyond mere grooming, IROIKU is pursuing a new trend in men's beauty, catering to men's desires to make a better first impression.

A day in the life of Kan Sano, dressed in IROIKU

 


I spend my days creating music in the studio, and in between, I have remote meetings with the record company. Even with such a demanding schedule, IROIKU helps me maintain my radiant complexion.


Even in bright sunlight, it provides a natural finish without noticeable color contrast between the face and neck.


During a break from work, I stopped by my favorite record store. Apparently, the songs I pick up change depending on my mood that day. It's the same with cosmetics. On this particular day, I went out wearing "13," a slightly darker beige shade.


Meeting at a coffee shop. Even in the evening, my complexion was still bright and healthy.

IROIKU Promotion
  • Venue: Isetan Shinjuku Store, Men's Building 1st Floor, Cosmetics



INFORMATION

Formulated with eight beauty ingredients that improve skin texture with each use. Its meltingly smooth, refreshing texture provides long-lasting hydration. Available in six varieties to suit individual skin tones and conditions. Each 18mL, ¥2,200

A pop-up shop where you can browse all the IROIKU products will be held at the Cosmetics section on the 1st floor Isetan Shinjuku Store, Men's Building . The event will run from Wednesday, September 21st to Tuesday, October 4th. The first customers to purchase items totaling 4,400 yen or more (including tax) will receive an original pouch as a gift, while supplies last.

►View IROIKU products at Mitsukoshi Isetan Online Store

Photo: Go Tanabe
Hair & Makeup: Risa Fukushima
Text: Keiichiro Miyata

＊All prices include tax.
＊The information in this article is current as of the time of publication. Product information may be revised or changed without notice.inquiry
IROIKU / Sansei Pharmaceutical Co., Ltd. Tel: 0120-12-1619

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