"BRCHANNEL Fashion College," a program where fashion director Mr. Hoshiba teaches how to learn stylish men's fashion for adults, will have a pop-up store at Isetan Shinjuku Store, Men's Building 1st floor promotion area for one week starting July 27th (Wednesday).


"BRCHANNEL" is a popular video content series on the online site "BRONLINE". In the videos, instructor Yoshimasa Hoshiba and actress Yuki Terada, who serves as MC, choose a theme for each episode and invite fashion-savvy guests to explain tips on how to wear clothes stylishly. It is currently a hugely popular YouTube program with over 200,000 subscribers.

During the event, a selection of brands frequently featured in 'BRCHANNEL' will be available, including EMMETI leather jackets, Berwich trousers, Federi cashmere sweaters, and Polpetta shoes. Orders will be taken, allowing customers to choose materials and colors. giabsarchivio will also be showcasing their 2022 Autumn/Winter collection, including exclusive items for 'BRONLINE' and Isetan Men's. Furthermore, don't miss the special offer of a free pair of shorts with any purchase. *Click here for details on the purchase bonus.

An example of the lineup

---

Furthermore, instructors Mr. Hoshiba and Ms. Terada will be visiting the store over the weekend to act as one-day store managers for this pop-up event, offering styling advice to customers. This will create a luxurious and special in-person experience that cannot be replicated online.


We will also introduce grooming items and cosmetics that you should pay attention to along with fashion. From U-FIRST, we have a limited set that includes two roll-on fragrances selected by Ms. Terada for this event, along with a Dieffe Kinloch handkerchief . From HEATH , we have prepared event-exclusive items such as a set that includes the brand's popular eye serum and shower mask, along with a pouch.

This is a precious week packed with special events, so be sure to check it out and don't miss it!

EMMETI Order Details

■Item: Yoshimasa Hoshiba Collaboration Model Rider's Jacket "H UOMO"
■Price: Nappa leather ¥179,300, Suede leather ¥168,300 ■Material (Color): Nappa leather (3 colors), Suede leather (16 colors)
■Size: 42-52
■Delivery: Mid-November ■Special Offer: During the campaign period, everyone who orders an Emmeti product will receive a brand-original keychain as a gift.
*We will give you a gift when we hand over your completed order.

Berwich Order Details

■Item: Popular model "SCOTCH"
■Price: From 41,470 yen ■Sizes: 42-50
■Delivery: Late October

▢Ready-made product information: We will be offering a limited-time selection of pants that are not usually available at Isetan Shinjuku Store, Men's Building .

Federi Order Details

■Items: 9 types of sweaters (crew neck / V-neck / turtleneck / half-zip stand collar / full-zip stand collar / open-front vest / stand collar cardigan / V-neck cardigan / polo shirt)
■Price: From 115,500 yen ■Colors: 40 colors ■Sizes: 44-60
■Delivery: Late October

Polpetta Order Details

■Items: 7 types of shoes in total (Single monk strap / Double monk strap / Coin loafers / Tassel loafers / Bit loafers / Side gore boots / Belted boots)
■Price: From 35,200 yen ■Material (Color): Smooth leather (5 colors), Suede (9 colors)
■Size: 38-43.5
■Delivery: Late October

---

During the event period, the first 15 customers who purchase items totaling 148,500 yen (tax included) or more at the pop-up store, including giabsarchivio products, using their MI Card will receive a pair of shorts as a gift.
*Due to limited stock, your desired size may not be available. Thank you for your understanding.