2022.07.14 update

The urban culture hotel "Mustard Hotel" is hosting a pop-up event at the men's building! They will be offering a high-quality experience through collaborations with art and apparel brands.

MUSTARD™ HOTEL, a cultural hotel with locations in Shibuya and Shimokitazawa, will be holding a limited-time pop-up event at Isetan Shinjuku Store, Men's Building 1F Promotion area from July 20th (Wed) to August 2nd (Tue).

Following last year's success, this is the second time that Isetan Shinjuku Store, Men's Building and Mustard Hotel have teamed up to collaborate with artist unit UND and select shop MIN-NANO. We will be introducing collaborative art, apparel, and cosmetics items created with the theme of "spending quality time."

  1. A cross-industry collaboration between a hotel and a department store has been realized.
  2. Pop-up limited collaboration items
    1. UND
    2. MIN-NANO
  3. Limited Special Accommodation Plan

A cross-industry collaboration between a hotel and a department store has been realized.

Mustard Hotel is a cultural hotel where various elements such as the culture, music, fashion, and art unique to Shibuya and Shimokitazawa are scattered throughout the building. It is not just a place to stay, but aims to be a place to enjoy the city, integrated with the city and seamlessly connecting the city and its people.

This time, a collaboration between a department store and a hotel has been realized, based on the shared desire to transmit culture through the town of Shimokitazawa and to "provide people with a high-quality experience." At the pop-up, we will introduce collaborative items with artists and select shops that share this vision and value connections and relationships with people.

Pop-up limited collaboration items

UND


UND collaboration rugs: 33,000 yen each
*This item is made to order. Delivery is expected in August.

UND collaboration beer glass 3,300 yen

UND collaboration T-shirt 7,150 yen
*The image is for illustrative purposes only.

UND collaboration bags: 3,300 yen each
*The image is for illustrative purposes only.

UND
UND is an art unit formed by Shinknownsuke (Instagram: @shinknownsuke ), a graphic designer/artist based in Tokyo, and FACE (Instagram: @face_oka ), an artist/illustrator born in Tokyo with a Taiwanese father and a Japanese mother. They have attracted attention through collaborations with popular domestic and international brands and the presentation of their works. For this event, they have created limited edition products by translating the art they prepared into items that allow you to "spend quality time."

  • MIN-NANO


MIN-NANO collaboration T-shirts: 7,150 yen each
*The image is for illustrative purposes only.

MIN-NANO collaboration bandana 2,200 yen
*The image is for illustrative purposes only.

MIN-NANO

MIN-NANO, a select shop located in Ikenoue, between Shibuya and Shimokitazawa, is known for its unique selection of items, primarily custom bicycles, but also apparel and cultural goods. This time, owner GORO designed and produced loungewear and other items for Isetan Shinjuku Store, Men's Building and MUSTARD™ HOTEL. (Instagram: @minnnanoo )


Limited Special Accommodation Plan

*The image is for illustrative purposes only.

To commemorate this pop-up event, we are offering two special accommodation plans from August 1st (Monday) to August 31st (Wednesday) that include "UND" collaboration merchandise as a bonus.

[Plan A] Special plan including UND merchandise (2 Ziploc bags and 2 other items) and breakfast (for 2 people).

[Plan B] Special plan with UND merchandise benefits (2 Ziploc bags and 2 glasses each)

Reservations will begin at approximately 10:00 AM on Wednesday, July 20th, at "Mitsukoshi Isetan Nikko Travel".
▶Click here to make a reservation (smartphone compatible)
▶Click here to make a reservation (PC compatible)

Some items are also available for purchase through "Mitsukoshi Isetan Remote Shopping".

■ UND × MUSTARD HOTEL "Artwork" Lottery Sale► Apply Here

■ UND × MUSTARD HOTEL "Collaboration Products" Pre-order Sale► Click here to order

*Sales are scheduled to begin around 10:00 AM on Wednesday, July 20th.

Event Information
"Mustard Hotel" Pop-up
  • Event period: July 20th (Wed) - August 2nd (Tue)
  • Venue: Isetan Shinjuku Store, Men's Building 1st Floor Promotion
►MUSTARD™ HOTEL Official Instagram: @mustardhotel
► Isetan Shinjuku Store, Men's Building 1st Floor. Click here for promotion information.

*Please note that the information posted may be changed or canceled without notice due to various circumstances. Please be sure to check our website before visiting.
*Please note that we may restrict customer entry to prevent the spread of COVID-19.

Text: ISETAN MEN'S net

*All prices include tax.
*The information in this article is current as of the time of publication. Product information may be revised or changed without notice.

For inquiries, please contact: Isetan Shinjuku Store, Men's Building 1st Floor, Promotion Department, Tel: 03-3352-1111 (Main number)
For inquiries via email, please click here.