The JAXURY space at Isetan Isetan Shinjuku Store, Men's Building 8th floor, Isetan Men's Residence, will regularly introduce JAXURY products, services, and experiences originating from Japan.

On Friday, July 8th and Saturday, July 9th, Ureshino Tea Tourism, which offers special tea experiences in Ureshino, Saga Prefecture, a renowned tea-producing region, will be hosting the "Ureshino Tea Time Experience and Learning Session."

Ureshino Tea Tourism innovates the familiar Japanese art of tea, offering a tea-themed journey where visitors can experience a luxurious tea ceremony conducted by tea farmers in a tea-filled space dotted with tea plantations. They create a special "tea experience" where tea brewed by the farmers themselves is served with three types of tea and two types of sweets, known as "Sanpuku Nika" (three cups of tea and two sweets).

Following its successful run in May Isetan Shinjuku Store, Men's Building will once again host the "Ureshino Tea Time Experience and Learning Session," an event usually only available in Ureshino City, Saga Prefecture. We've invited Mr. Shuichi Kitano of Kitano Tea Garden, a farm that has been organically cultivating Ureshino tea for 30 years, as our instructor. The session will focus on "cold tea" as we head into the hot summer months. Participants will enjoy a different tea than last time, experiencing the "three teas and two sweets" tradition, and learning how to brew tea.

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