BELL & ROSS is a watch brand born in Paris, France. With its square cases inspired by aircraft instruments and a design that evokes the feeling of a highly legible instrument, it manufactures timepieces that are recognized by professionals working in harsh environments.

From Wednesday, July 6th to Tuesday, July 19th, a promotion themed around "travel" will be held at the promotion space on the 1st floor of the main building of Isetan Shinjuku. During the event, in addition to the new watches for 2022, the latest models that have not yet been announced will be unveiled, and there will also be talk shows with guests active in various fields and flight simulator experiences.

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Designed with aircraft instruments in mind, which demand high levels of visibility, reliability, and performance, Bell & Ross timepieces are crafted according to the brand's philosophy that "form follows function." The "BR 05" collection, launched in 2019, further evolved Bell & Ross's approach to professional watchmaking. The integrated bracelet into the brand's signature square case gives it a sportier and more urban feel.

"BR 05 Skeleton Green" 836,000 yen

Stainless steel case: 40mm diameter / approximately 42-hour power reserve / 10 ATM water resistance / automatic winding / limited edition of 500 pieces worldwide

In 2022, the "BR 05" collection's skeleton series welcomes a new addition in trendy green. The understated olive green dial adds an accent to the sophisticated design of the "BR 05." Of course, the case back is also transparent, revealing the movement and the rotor, which is inspired by the wheel rims of sports cars.

The new green model is the fourth in the skeleton series, following three other colors: gray, blue, and nightlam. While various brands have been releasing colored dials in recent years, the "color x skeleton" design is not very common.

Furthermore, this promotion will feature the unveiling of a new, unannounced product, which is sure to attract attention. The new product to be announced will be available for pre-sale at the venue, making it an opportunity to be among the first to see and touch the latest release.

Bell & Ross's collection, while heavily influenced by aviation, is infused with a French chic style. This promotion brings together strong, robust, yet sophisticated timepieces, so we hope you'll look forward to it.

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