EVENT
2022.05.23 update

Holy Shit is holding a pop-up event with a "soccer" theme! A variety of must-see items will be available, including collaborations with Tomoaki Makino and "Yosemite Straps".

HOLY SHIT, a cafe and item shop that opened in Kamiuma, Setagaya-ku in March 2019, will be opening a limited-time pop-up store again this year on the 6th floor Isetan Shinjuku Store, Men's Building . HOLY SHIT, which has been disseminating its unique community culture centered on professional wrestling and martial arts, will be holding an event with a soccer theme this time. The event will run from Wednesday, May 25th to Tuesday, June 7th.

  1. A special collaboration centered around "soccer" has been realized! What are the highlights?
    1. Comments from Tomoaki Makino
  2. Let us introduce our product lineup!
    1. Holy Shit's new apparel designs are now available.
    2. Holy Shit x "Yosemite Strap" Collaboration
    3. The trending cosmetics brand Haruten

A special collaboration centered around "soccer" has been realized! What are the highlights?

See more images

"MAKINO HOLYSHIT CREW T-shirt" 5,500 yen each *Available in 3 colors: garnet red, white, and black

Holy Shit's 2022 pop-up store, titled "HOLY FOOT SQUAD," will feature soccer-themed apparel and goods. It will include a special collaboration born from interactions with Japan's leading soccer player, Tomoaki Makino, as well as items aimed at both soccer players and fans.

Furthermore, a special collaboration between "YOSEMITE STRAP" and Holyshit, as well as new apparel designs created by Holyshit specifically for this event, will be available. Holyshit's first-ever kids' T-shirts will also be released, bringing the "Best Eleven" lineup to a full stellar lineup.

►See our product lineup here

  • Comments from Tomoaki Makino

    I think there are broadly two types of soccer players: those who focus solely on the sport, and those who are interested in and pursuing other fields. I, on the other hand, am interested in various fields and hope to be a bridge between them.

    This time, I hope it will be an opportunity for people who love soccer and people who love fashion to become interested in each other's fields through their shared hobbies. Also, my self-care brand HALTEN will be participating. Don't miss this opportunity to showcase soccer, fashion, and lifestyle all in one place!

Let us introduce our product lineup!

Holy Shit's new apparel designs are now available.

Holy Shit is a cafe that opened on March 2, 2019, in Kamiuma, Setagaya-ku, Tokyo. It has been a hot topic since its opening due to its name "HOLY SHIT" (which sounds like "Wow!") and the fact that its mascot character, "HOLY-chan," was designed by painter Tomoo Gokita.

The planning and production of Holy Shit's original items are handled by editor Takahiro Inoue, and not only Mr. Gokita but also Hirofumi Iguchi and Kensei Yabuno participate in designing T-shirts and other items, so it exists as a playground for "people in that circle."

►View Holy Shit products at Mitsukoshi Isetan Online Store

Holy Shit "HOLY FOOT SQUAD T-shirt" 5,500 yen

Holy Shit "HOLY FOOT SQUAD Long Sleeve T-Shirt" ¥6,600

Holy Shit "HOLY FOOT SQUAD Dry T-Shirt" 5,500 yen

Holy Shit "HOLY-chan Kids T-shirt" 3,850 yen

Holy Shit x "Yosemite Strap" Collaboration

"Yosemite Strap," which advocates a new standard of "smartphones being worn diagonally," has collaborated with Holyshit. This product comes with a leather strap featuring a digital-style HOLYSHIT logo engraved on a matte black rope. The attachment features the brand's icon, HOLY-chan, dancing.

With its chic design, including the accessories all unified in monochrome, it's easy to use not only for outdoor activities but also for everyday use in the city.

See more images

"Holy Shit x Yosemite Strap" 11,000 yen *Smartphone not included.

The trending cosmetics brand Haruten

"Uncompromising men's cosmetics. Skin care changes the impression of your face." Using naturally derived moisturizing ingredients to refine skin texture and update your facial appearance. In today's stressful world, we offer products using natural essential oils to help you relax your mind as well. By enveloping your skin in a pleasant fragrance, we create uncompromising products that care for your skin not only from the outside but also from the inside.

►View Haruten products at Mitsukoshi Isetan Online Store

Haruten Left: "Facial Toner Charge Dry Skin" (100mL) ¥2,860 Right: "Facial Toner Charge Oily Skin" (100mL) ¥2,860

Haruten Left: "Face Wash Clear" (100mL) ¥2,750 Right: "Moisture Top Serum" (30g) ¥2,970

Harten Left: "Finish Hold Gel" (100g) ¥1,700 Right: "Professional Balm" (50g) ¥2,200

Haruten "Super Hard Gel Barbato Tokyo Model" (200g) ¥2,750

Haruten (Left): "Scalp Care Shampoo" (300mL) ¥2,000 (Right): "Haruten Hair Repair Treatment" (200g) ¥2,000

Haruten Left: "Professional Shampoo" (300mL) ¥2,700 Right: "Professional Treatment" (300mL) ¥2,700

►Mitsukoshi Isetan Online Store | Find the latest information on men's creators and men's contemporary wear here.

Event Information
Holy Shit "HOLY FOOT SQUAD" Pop-up
  • Event period: May 25th (Wed) - June 7th (Tue)
  • Venue: Isetan Shinjuku Store, Men's Building 6th Floor, Men's Contemporary

*Please note that the information posted may be changed or canceled without notice due to various circumstances. Please be sure to check our website before visiting.
*Please note that we may restrict customer entry to prevent the spread of COVID-19.

Text: ISETAN MEN'S net＊All prices include tax.
＊The information in this article is current as of the time of publication. Product information may be revised or changed without notice.
* Click here for Mitsukoshi Isetan remote shoppingFor inquiries, please contact Isetan Shinjuku Store, Men's Building 6th Floor, Men's Contemporary, Tel: 03-3352-1111 (Main number)
For inquiries via email, please click here.
 For inquiries via LINE, please click here.

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