2022.05.10 update

Facial, body, and hair care in just one easy step! SHUN, originating from Kyoto, is now available at the men's department.

05.11 Wed -05.24 Tue
Isetan Shinjuku Men's Building 1F Cosmetics

SHUN, a brand that develops essential total care items based on the concept of "simplicity overflowing with functionality," will be holding a promotion at Isetan Shinjuku Store, Men's Building 1F Cosmetics from May 11th (Wed) to May 24th (Tue). During the event, they will be introducing SHUN's handcrafted set boxes wrapped in furoshiki (traditional Japanese wrapping cloth) made in Kyoto, as well as mini bottle starter sets, and other items recommended not only for those who are just starting out with SHUN, but also for those who want to give a special gift.

  1. Shun is a total care brand originating from Kyoto.
  2. A simple one-step care routine that combines both functionality and ease of use.
    1. Step 01: Wash your hair and scalp.
    2. Step 02: "Wash your skin"
    3. Step 03: "Organize"
  3. "To give a gift of feelings." Give a thoughtful gift wrapped in a furoshiki cloth, a style unique to Shun.

Shun is a total care brand originating from Kyoto.



Shun, a total care brand from Kyoto, thoroughly embodies the aesthetics of minimalism, developing items that prioritize functionality and ease of use. Their lineup includes all-in-one gels and shampoos, born from extensive research and prototyping, designed to provide high-quality care with just one product.

Furthermore, the design is also carefully considered as an interior design element; the all-black bottles have a design that is sure to lift your spirits every time you pick them up. They will make your everyday bathroom feel more luxurious.

A simple one-step care routine that combines both functionality and ease of use.


Left: "Quick Advanced Shampoo" 300g ¥5,280 View Product
Center: "Quick Organizer" 100g ¥7,480 View product
Right: "Quick Skin Wash" 300g ¥4,400 View Product


Using Shun is incredibly simple. All your facial, body, and hair care needs are met in just one step. Even for those who find bathing a chore, it offers a simple, efficient, and thorough way to enjoy a superior bath time experience.

Step 01: Wash your hair and scalp.



"Quick Advanced Shampoo" (High-performance shampoo)

It cleanses without stripping the scalp of its natural moisturizing components, while simultaneously repairing and coating damaged hair. Thanks to its unique PPT formula, it can leave short and medium-length hair feeling smooth and manageable without the need for conditioner. It provides a mild cleanse, leaving hair with a soft, bouncy volume.

Step 02: "Wash your skin"



"Quick Skin Wash" (All Skin Wash)

Quick Skin Wash cleanses thoroughly while retaining moisture, leaving your skin feeling refreshed and clean. It can be used on your entire body, from face to toes. Its new formula uses a smooth, slippery cleansing action, allowing you to wash your face and toes with just one pump.

Step 03: "Organize"



"Quick Organizer" (skincare gel)

Shun's high-performance (lotion + serum + emulsion) all-in-one gel. It provides thorough moisturizing and anti-aging care (*1) while maintaining a smooth texture. Its gel formula is non-sticky and leaves a matte finish.

*1 Age-appropriate care

"To give a gift of feelings."
Give a thoughtful gift wrapped in a furoshiki cloth, a style unique to Shun.

Shun cherishes the culture of giving gifts to loved ones. Every set comes with a high-quality cardboard box made from the thickest possible material using skilled craftsmanship, and a furoshiki (wrapping cloth) from Kyoto, offering a new and unique way to give gifts. Why not choose a special gift that reflects your heartfelt feelings?


"RYO" Shampoo & Body Wash Set ¥10,230 View Product

  • "RYO" Set Contents

    "Quick Skin Wash" (All Skin Wash) 300g
    "Quick Advanced Shampoo" (High-performance shampoo) 300g


"SHU" All-in-One Gel, Shampoo & Body Wash Set: ¥17,160 [View Product]

  • "Shu" Set Contents

    "Quick Organizer" (High-performance multi-functional skincare gel) 100g
    "Quick Skin Wash" (All Skin Wash) 300g
    "Quick Advanced Shampoo" (High-performance shampoo) 300g

►Mitsukoshi Isetan Online Store | Men's Cosmetics & Fragrance Selection is available here.

Event Information
Shun Promotion
  • Event period: May 11th (Wed) - May 24th (Tue)
  • Venue: Isetan Shinjuku Store, Men's Building 1st Floor, Cosmetics

Shun's representative and chief designer, Mr. Murayama, visited the store.
  • Date and Time: Saturday, May 14th and Sunday, May 15th, 10:00 AM to 7:00 PM each day
*We may be unavailable at certain times.*During the promotion period, the first 20 customers who spend ¥6,600 or more at SHUN will receive a free mini bottle of either an all-in-one gel or a skin wash. (Please note that you may not be able to choose the type of product.)

*Please note that the information posted may be changed or canceled without notice due to various circumstances. Please be sure to check our website before visiting.
*Please note that we may restrict customer entry to prevent the spread of COVID-19.

Text: ISETAN MEN'S net
*All prices include tax.
*Some errors were found in the text, and it has now been corrected. April 18, 2022
*The information in this article is current as of the time of publication. Product information may be revised or changed without notice.For inquiries, please contact: Isetan Shinjuku Store, Men's Building 1st Floor, Cosmetics Department, Tel: 03-3352-1111 (Main number)
For inquiries via email, please click here.