"HAIR & MAKE SHOP at ISETAN MEN'S," a pop-up shop offering men's daily grooming items and hands-on lessons taught by professionals, is now open for a limited time.
Based on the concept of "discovering your own unique grooming habits," Isetan Barber Shop HAIR&MAKE SHOP at ISETAN MEN'S will open from Wednesday, May 4th to Tuesday, May 17th at the Isetan Shinjuku Store, Men Isetan Shinjuku Store, Men's Building 1st floor promotion area. The shop will offer a range of items from basic skincare and hairstyling products that are easy for beginners to start with, to eyebrow care and makeup items that even advanced users can enjoy.
During the event, a different professional from each field will be invited as a special guest each day, offering events where attendees can experience skincare and hair & makeup advice.
Your appearance—including your hairstyle, eyebrows, and skin condition—can dramatically change your impression. To further boost your confidence, we help you find items that suit you and improve your skills by learning from professionals to enhance your style and achieve your desired image. We assist each and every customer in starting their own personalized grooming routine.
- Venue: Isetan Shinjuku Store, Men's Building 1st Floor Promotion
From beginners to advanced users. We offer a wide selection of skincare and haircare items.
We offer a wide range of products for daily care, including scalp and hair styling products, eyebrow grooming items, lip care products, facial cleansers, makeup products, and shaving items. Additionally, Shiseido Men and CIGARRO will be offering exclusive kits available only Isetan Shinjuku Store, Men's Building . These are perfect for those who don't know where to start.SHISEIDO MEN
Clear Stick UV Protector ¥3,080 View Product
FIVEISM × THREE
FIVEISM×THREE Naked Complexion Bar
View items priced at 5,720 yen
BOTCHAN
BOT Nail (Handsome Nail) ¥2,310 View Product
(From left to right in the bottom row)
uka/Uka
Uka Scalp Brush Kenzan ¥2,200 View Product
uka for men GT Shampoo ¥3,025 View product
uka for Men GT Scalp Tonic ¥5,500 View Product
COOLGREASE SUPERIORE
Cool Grease Superiore CE (Cedar) ¥2,200 View Product
Cool Grease Superiore Mini CE (Cedar) ¥1,320 View Product
Fov's
Fob Grease Izun ¥1,980 View product
AUGER
AUGER Combo Pack Holder + 6 Replacement Blades: ¥2,860 [View Product]
*Sales at the Mitsukoshi Isetan Online Store will begin on Tuesday, May 3rd at 10:00 AM. □ Isetan Shinjuku Store, Men's Building 1F Cosmetics / Mitsukoshi Isetan Online Store
Brand lineup
Kiss Our Humanity
Whether it's a busy morning or a peaceful evening, rediscover your humanity. The time you spend grooming yourself is also time to reflect on yourself. When you connect with your inner self and organize your daily life, you begin to cherish even the most ordinary moments. What AUGER wants to propose is a comfortable and enriching time to "organize" your life.
*Sales at the Mitsukoshi Isetan online store will begin on Tuesday, May 3rd at 10:00 AM.
Just any men's clothing isn't enough. I want something more refined, more essential, and with a softness that fits my own sensibilities.
The "Superiore" series is a men's hair care line developed using natural ingredients and suitable for all ages.
Fov's
SHISEIDO MEN
We'll be holding special events with different guests each day!
We will be hosting an event where various beauty professionals, including hair and makeup artists and skincare specialists, will visit the store daily to give direct lectures. Please feel free to consult with the professionals about any concerns you may have or areas where you would like to further improve your care skills. Reservations can be made through the Mitsukoshi Isetan Remote Shopping App or at the Cosmetics section on the 1st floor Isetan Shinjuku Store, Men's Building . Don't miss this valuable opportunity! * Click here for the Mitsukoshi Isetan remote shopping app.
Event Calendar
Event details
- Men's Hair Styling Lesson
- COOLGREASE SUPERIORE Fov's/Fov
Content: We will provide counseling on your hair concerns, and a popular stylist will teach you how to achieve your desired hairstyle.
Guest: Kazuma Tani / ABBEY, WLT CUT CLUB stylist Reservation slots: - Wednesday, May 4th (National Holiday) 14:00/14:30/15:00/15:30/16:00/16:30 (30 minutes each session)
- Friday, May 13th: 16:00/16:30/17:00/17:30/18:00/18:30 (30 minutes each session)
- Grooming lessons to enhance your sense of cleanliness
- FIVEISM × THREE
Contents: Top makeup artist HIROKI, a client of ours, will provide advice tailored to your concerns, focusing on: ① oil control and UV protection, ② how to draw eyebrows, ③ a clean and neat appearance, and ④ how to make a tired face look more energetic.
Guest: HIROKI / Top Makeup Artist of FIVEISM×THREE Reservation slots: - Thursday, May 5th (National Holiday) 13:00/14:00/16:00/17:00/18:00 (30 minutes each session)
Saturday, May 7th, 12:00/15:00/16:00/17:00 (30 minutes each session) - Saturday, May 14th, 12:00/15:00/16:00/17:00 (30 minutes each session)
- A quick lesson in men's quick tricks you can start using now
- COREFIT
Content: A charismatic hairstylist will provide advice on morning grooming (skincare and haircare).
Guest: Yoshitaka Ezaki / Representative of grico, Hairdresser Reservation slots: May 5th (Thu, holiday) 19:00/19:30 (30 minutes each)
- Eyebrow drawing advice
- SHISEIDO MEN
Content: Mr. Nakamura, who works as a hair and makeup artist for commercials and magazines, and as the head artist for numerous brands in fashion shows, will give advice on eyebrow makeup that can dramatically change the impression of your face.
Guest: Jun Nakamura / Shiseido Hair & Makeup Artist Reservation Slots: - Saturday, May 7th: 16:30/17:00/17:30/18:00/18:30 (30 minutes each session)
- Men's skincare lecture by the development manager
- COREFIT
-
Content: COREFIT 's development manager, Mr. Narumi, will propose personalized skincare routines tailored to each customer's concerns, using the pen-shaped self-massage device "Face Pointer" and the headphone-type EMS facial device "Face Player".
Guest: Ena Narumi / COREFIT Development Manager Reservation slots: May 13th (Fri) 19:00/19:30 (30 minutes each)
- Image Change Advice
- SHISEIDO MEN
Content: Mr. Shinjo, who is currently in charge of hair and makeup for product development, advertising, and PR shoots for SHISEIDO MEN brand and also provides information on men's self-production, will give advice on how to change your impression with hair and makeup tailored to your concerns.
Guest: Terumasa Shinjo / Shiseido Hair and Makeup Artist Reservation slots: - Sunday, May 15th, 12:30/13:15/14:00/14:45 (30 minutes each)
- Men's grooming and care
- uka/Uka
-
Contents: Mr. Yasuda, who is an expert on hair and scalp, will lecture on topics such as checking scalp firmness, choosing shampoos that suit your scalp and hair, how to dry your hair, and recommended styling products.
Guest: Yasuto Yasuda / Head Spa Specialist / Hair Stylist at uka Tokyo Midtown Roppongi Reservation slots: - Sunday, May 15th: 16:00/16:30/17:00/17:30/18:00/18:30 (30 minutes each)
- ISETAN MEN'S Attendant Personal Color Analysis Experience Session
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Contents: An attendant with personal color analysis qualifications will diagnose the colors that suit you best. Based on the diagnosis results, we will assist you with your shopping. In addition, for customers who wish, after the diagnosis, a stylist from FIVEISM×THREE will suggest skincare and makeup items.
Reservation slots: May 4th (Wed) - May 17th (Tue), 12:00-14:00/16:00-18:00 daily - *Prior registration as a Mitsukoshi Isetan WEB member is required to apply.
*Please select a date and time using the dedicated reservation form, and in the answer field for question 1, "Items you are considering," please enter the items you are considering and the keyword "Isetan Barber Shop."
*If you only wish to receive a personal color analysis, please write "None" in questions 2-6.
- Venue: Isetan Shinjuku Store, Men's Building 1st Floor Promotion
Purchase benefits
- "Cosmetic brand sample set (with pouch)"
- During the event, the first 55 customers who spend ¥11,000 (including tax) or more* at the store will receive a sample set of cosmetics from a reputable brand, complete with a leather pouch.
- In addition, each brand offers novelty items with purchase conditions. Please ask a sales associate for details.
Target brands: SHISEIDO MEN FIVEISM by 3FOB BOTCHAN and others
* Purchases made on the same day at the cosmetics section on the 1st floor Isetan Shinjuku Store, Men's Building can be combined.
*The special gift will only be given to customers who visit our store.
*The contents of the sample set (brand, sample contents, etc.) cannot be selected.
*The special bonus item will be given to each person only once.
*While supplies last.
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► [Vol.1 Men's Skincare] The first step to grooming is to get to know yourself | Learn about higher-level grooming with Genta Aoki
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►Refreshed and reopened with approximately 65 brands! Cosmetics on the 1st floor of Isetan Shinjuku Store, Men's Building , catering to the "wellness (mental and physical health)" trend.
*All prices include tax.
*The information in this article is current as of the time of publication. Product information may be revised or changed without notice.
For inquiries, please contact: Isetan Shinjuku Store, Men's Building 1st Floor, Men's Cosmetics, Tel: 03-3352-1111 (Main number)
For inquiries via email, please click here.
