2022.04.04 update

Fides, the brand helmed by former J-League player Hisaaki Kobayashi, is holding a pop-up event! New items will be available for pre-sale, along with numerous collaboration items.

04.06 Wed -04.19 Tue
Isetan Shinjuku Men's Building 1F Promotion

FIDES, a brand based in Fukuoka and founded by former J-League player Hisaaki Kobayashi, will open a limited-time pop-up shop at Isetan Shinjuku Store, Men's Building 1F Promotion area for two weeks, from Wednesday, April 6th to Tuesday, April 19th.

This pop-up store will feature numerous new and collaborative products from FIDES, a lifestyle brand that pursues meticulous fabrics and comfort for today's active people. Items such as FIDES' new line "FIDES GOLF" and the "NO SOCCER" series, a collaboration with NO COFFEE, will be available exclusively at Isetan Shinjuku, so it's a must-see.

Here are some of the must-have items from the pop-up store!


Fides



"TSUYATORO BIG LOGO S/S" 15,400 yen each. View product.

"DERABE BIG S/S" 14,300 yen each. View product.

"SEERSUCKER SHIRT" 24,200 yen each

"NEW ERA BUCKET-01 TYPEWRITER" 7,480 yen

Fides x No Coffee




"2022 NO SOCCER S/S" 6,380 yen each

"2022 NO SOCCER L/S" 7,150 yen each

“NO SOCCER WINDBREAKER BLOUSON” 16,500 yen

"2022 NOSOCCER SHOWER SLIDES" 3,740 yen each

"FIDES GOLF"



"LOGO CREW NECK KNIT" 23,100 yen each

"STRETCH LOGO POLO S/S" 15,400 yen each

"ROUND LOGO ONE PIECE N/S" 25,300 yen each

"CART BAG" 9,900 yen each

FIDES

With the concept of "uniforms for everyone who lives an active life," this lifestyle brand pursues meticulously selected fabrics and comfort for modern people who live active lives.


"FIDES GOLF"

A golf brand that follows the concept of Fides, seeking to balance functionality and comfort.

With its simple yet stylish design, it offers a sophisticated and refined look for the adult pastime of golf.


Hisaaki Kobayashi
Born in 1979 in Ibaraki Prefecture, he played as a professional soccer player for 15 years, from 2002 to 2016. After retiring in 2017, he launched the brand "FIDES." The brand name FIDES means "trust" in Latin.

►View Fides products at Mitsukoshi Isetan Online Store

Event Information
Fides Pop-Up
  • Event period: April 6th (Wed) - April 19th (Tue)
  • Venue: Isetan Shinjuku Store, Men's Building 1st Floor Promotion

*Please note that the information posted may be changed or canceled without notice due to various circumstances. Please be sure to check our website before visiting.
*Please note that we may restrict customer entry to prevent the spread of COVID-19.

Text: ISETAN MEN'S net*All prices include tax.
*The information in this article is current as of the time of publication. Product information may be revised or changed without notice.
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