SANYO YAMACHO , which adheres to the principle of "quality first" and pursues "the ideal shoe for Japanese people," will be holding a pattern order event at the men's shoe section on the first basement floor of the Isetan Shinjuku Store, Men's Building , from Wednesday, March 30th to Tuesday, April 12th.
Order shoes branded as "PATTERN ORDER" offer a higher degree of customization compared to typical pattern-ordered shoes. A wide range of options are available, including fine-tuning the fit by modifying the shoe last and incorporating bespoke-style details.

This is a regular pattern order event held twice a year. We offer approximately 50 different styles, allowing you to choose designs, colors, and materials that are not available in our ready-made products. In addition, we offer a wide range of sizes from 23.0cm to 29.5cm, so it is recommended for those who are unsure about which size to choose.

In addition to the standard Goodyear welted construction, you can also choose from the flexible Goodyear welted construction, which offers greater flexibility, and the hand-sewn welted construction (9/10 finished), in which all shoemaking processes except for sole attachment are done by hand. You can select not only the length but also the width, and you can also add last adjustments such as "instep extension" and "width widening."

During the event, we will be offering special items such as Utah calf, museum calf, and embossed museum calf leather, which will only be available at the order event, so please look forward to it.

■Related Articles

A complete guide to must-buy and must-have leather shoes: the 'straight-tip' style.
• [Feature] The true value of SANYO YAMACHO , the driving force behind the resurgence of Japanese-made shoes
・[Feature] 5 Classic SANYO YAMACHO Shoes Embodied with Made-in-Japan Aesthetics