blurhms , which began a permanent presence at the Isetan Shinjuku Store, Men's Building 6th floor, Men's Contemporary last season, will be holding a promotion from March 9th (Wed) to March 15th (Tue). In addition to the 2022 Spring/Summer collection, a limited number of Isetan exclusive shirts will be released.

Founded in 2012, blurhms is based on the concepts of comfort, meticulous craftsmanship, a relaxed feel, and ease of use. Using high-quality materials to create comfortable fabrics, and supported by the delicate and exceptional sewing and processing techniques of Japanese artisans and technicians, blurhms offers items that are subtly playful and feature thoughtful details.

Additionally, blurhmsROOTSTOCK , which spun off in 2017, is a brand comprised of more standard items. With a focus on material development, it offers durable, high-quality items that become more comfortable with each wash, and are simple yet timeless.

Isetan exclusive model now on sale!

In this promotion, in addition to blurhms blurhmsROOTSTOCK 's Spring/Summer 2022 collection, we will be introducing a short-sleeved shirt that is an Isetan exclusive model.

The base model is blurhmsROOTSTOCK 's new combat jacket for this season, inspired by the jungle fatigue jacket used as military uniform in the 1960s. This special edition model features a modern twist on the iconic flap pockets and collar shape, and has been refined into a shirt-like style.

The shirt, which the designer himself re-designed the pattern for, features a unique size balance that blurhms excels at, fitting a variety of body types, and can be worn neatly despite its oversized fit.

The material used is a lightweight cotton-linen blend, perfect for spring and summer, woven to create a crisp texture and uneven surface. This shirt will become a cherished piece, as its texture softens and becomes more comfortable with each wear.