yorioshow, a luxury leather brand created by Japanese designer and artisan husband and wife team, YORIO TSUJI and SHOW CHANG from Taiwan, will be holding its first promotion at Isetan Shinjuku Store, Men's Building , B1F Bags section . In addition to showcasing leather goods from the new Spring/Summer 2022 collection, color orders will also be accepted.

Yoriosho develops leather goods that pursue the essence of beauty that resonates with people, starting with unique pieces that embody the traditional techniques and sensibilities cultivated in Florence and Paris. This is achieved through a unique worldview born from the diverse backgrounds of the two creators.

Aiming to create a "lifelong treasure" that will last for centuries, we use the highest quality leather produced by long-established European tanneries, which combines beautiful aging with the durability to withstand it. Every step of the process, from design conception to finishing, is carried out in our atelier in Aoyama, Tokyo.

This brand believes that in works of art that continue to evolve with the times, not only advanced techniques but also a sense of style that enhances them—a "plus alpha" of negative space—is a crucial element that leads to true beauty. For its Spring/Summer 2022 collection, the brand proposes leather goods that incorporate designs and functionality that create this "negative space."

This promotion will showcase a wide variety of leather goods, primarily from the new collection, and will also allow for custom color orders for the available models. The designer will be directly taking orders, so you can receive advice and get a piece that perfectly suits your taste (*). Please come and see the elegant leather goods, which combine beautiful colors with sophisticated forms.