Guépard , a brand that develops eyewear collections that are distinct from mere modernization and cannot be expressed without a knowledge of French vintage background, will be holding a pop-up event at Isetan Shinjuku Store, Men's Building , 6th floor, Men's Contemporary from February 9th (Wed) to February 15th (Tue). There, they will be showcasing their eyewear collection, including two new models that will be available for pre-sale only Isetan Shinjuku Store, Men's Building .

Guepard is a brand created by Mr. Yamamura and Mr. Yanagihara, who are well-versed in French vintage eyewear. French vintage eyewear possesses materials and manufacturing methods that are difficult to replicate with modern technology, as well as an originality that can be called an art piece. Original pieces from that era are extremely valuable and difficult to obtain.

This brand creates eyewear that understands and respects the high design quality and essence of French vintage eyewear. They faithfully reproduce the designs and details of the time, modernizing only the sizing. Through the handiwork of craftsmen in Sabae, the city of eyeglasses, they create French vintage frames that are suited to the present age.

This pop-up store will feature all of the brand's frames and custom-made flat lenses. Of particular note are the new "gp-17" and "gp-18" models, which are packed with details that only Guepard can express, and are a cut above the previous lineup.

The "gp-17," the brand's first 8mm thick Wellington frame, is an elaborately crafted model featuring a deep television cut and different finishes on the top and under-rims. The "gp-18," also 8mm thick and round, features a three-dimensional cut applied only to the front of the frame, creating a frame design that gives depth and impact. Both models will be available for viewing exclusively at Isetan Shinjuku.

During the event, we will also be happy to assist you with prescription lens consultations, so please feel free to stop by.