Charvet is known for its "classic dress style," but for Fall/Winter 2021, the brand has introduced a fresh flannel shirt that is different from its previous image, possessing a sophisticated elegance while fitting in with current trends.

All of these specifications were realized at the request of Nihonbashi Mitsukoshi Main Store. Sales will begin on November 3rd (Wednesday, public holiday) at CHARVET on the 2nd floor of the main building of Nihonbashi Mitsukoshi Main Store. Matsuoka and Ogura, the digital staff members of Isetan Shinjuku Store, Men's Building who recently participated in the brand's shirt ordering event, will be introducing the new item along with snapshots of them wearing it.


Did you know that CHARVET , the oldest shirt brand originating in France, has its largest shop in Japan located on the second floor of the main building of Nihonbashi Mitsukoshi department store?

CHARVET , the world's first bespoke shirt specialist, continues to create high-quality products based on the concept of "good taste for executives," and is a leading brand of premium shirts, still maintaining a store in Place Vendôme in Paris.
CHARVET has had an in-shop at Nihonbashi Mitsukoshi Main Store for 30 years, offering the largest selection of shirts, ties, sweaters, and other accessories in Japan.

This season's must-have new item: flannel shirt

The fabric features four types of check patterns that make a strong statement even when worn alone, and is made of brushed cotton flannel material. The model is the most relaxed silhouette that has been around since Charvet's founding, and it also allows for the trendy oversized styling.


It works great as a shirt on its own, but it also looks fantastic styled as a shirt jacket when worn untucked.


Instead of the traditional, large, and classic collar, a smaller one was selected to balance the shirt's silhouette. The cuffs are simple, and pockets are placed on both sides of the chest, giving it a casual feel.

And it is in the details that CHARVET 's philosophy truly shines.
The most noteworthy feature is the "pattern matching" on the pockets. From a distance, the pattern is so meticulously done that you can't even tell the pockets are there. The buttons are made of shell, beautifully polished even on the reverse side.


The flannel fabric, small collar, and two pockets—every element is unlike anything previously seen in CHARVET 's ready-made shirts at Nihonbashi Mitsukoshi Main Store. This is truly a new casual shirt from CHARVET . All the specifications were realized at the request of Nihonbashi Mitsukoshi Main Store.


The inspiration for this new casual shirt from CHARVET came from a conversation with a stylist.

This individual, who has styled numerous pieces for magazines and other publications, had established their own unique style by elegantly wearing oversized shirts. Their question, "Can I order a shirt in my style from Charvet?", sparked the idea of creating a casual shirt that, while high-quality, also suits modern lifestyles—a departure from their previous focus solely on classic styles.

I encourage anyone who has a classic or intimidating impression of CHARVET to give it a try.


Related article ▶ Two people in their 20s place their first order! Custom-made shirts at Charvet that are "what they want to wear now and reflect their own style"

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Photo & Text: NIHOMBASHI MITSUKOSHI MEN'S
Photo & Edit: ISETAN MEN'S net