Founded in Switzerland in 1862 as a rope manufacturer, MAMMUT has dedicated itself to the mountains, primarily the Swiss Alps, for 159 years, creating innovations in outdoor apparel and gear.

Mammut will be opening a limited-time pop-up store at Isetan Shinjuku Store, Men's Building 7th floor, Men's Authentic, from Wednesday, October 27th to Tuesday, November 9th. This pop-up store will feature a lineup of functional and easy-to-use items from Mammut's "URBANIARING" collection, which signifies urban style, for the Fall/Winter 2021 season.

►View Mammut products at Mitsukoshi Isetan Online Store

The noteworthy "Photix" is a high-spec outerwear brand born from cutting-edge technology.

Of particular interest at this event is the "Photics series" down jacket, which uses "Laser Fuse Technology," a technology that only Mammut can produce in the world. With conventional heat-sealed down jackets, there is a risk that the heat-sealed parts will peel off with age and use, but this jacket is made by melting the outer and inner fabrics with a laser, so the melted parts will not peel off, and because there are no seams, there is no need to worry about down feathers escaping.

The outer fabric uses Mammut's proprietary "Dry Technology." Incorporating features honed in outdoor settings, it not only protects against rain and snow but also reduces body stuffiness. Furthermore, the original sewing pattern, developed through mountaineering and climbing, does not restrict movement, resulting in a finish that provides not only warmth but also ease of movement.

The first ever custom-made shoes in Japan!
Hobo x Mammut collaboration shoes are also available.

During the pop-up period, in addition to apparel, the first ever Mammut x Hobo collaboration shoe, the "Sapwen Low GTX," will also be available. This shoe combines the classic combination of mountaineering boots—velour leather upper, Gore-Tex lining, and Vibram sole—with Mammut's latest Flextron technology. Based on Hobo's signature earth tones, it features orange, a color symbolic of Mammut, as an accent, resulting in a shoe that can be worn from the city to the great outdoors.