From Wednesday, October 27th, Isetan Shinjuku will host "Salon de Parfum 2021," Japan's largest fragrance festival. This year, in addition to being held in the main building, it will be held for the first time at Isetan Shinjuku Store, Men's Building 1st floor promotion area from Wednesday, October 27th to Tuesday, November 9th. During the event, Isetan Shinjuku Store, Men's Building will feature over 200 items, including brands making their debut in Japan and limited-edition and pre-release fragrances, all under the theme of "The Joy and Pleasure of Choosing."

Click here for "Salon de Parfum 2022 @ISETAN MEN'S"

► I. Brands making their debut in Japan!
► II. A wide selection of must-have items, including exclusive and pre-release products available only Isetan Shinjuku Store, Men's Building !
► III. Liberta Perfume is holding an order event!

"Salon de Parfum 2021" will serve as a "fragrance guide."

At the venue, we will offer three suggestions: "Awards," "Curators," and "Counseling," providing a guide for both fragrance enthusiasts and those new to fragrances.

In our "Awards" section, we conduct voting by customers and staff, and introduce the top 6 most popular items. Even fragrance beginners who don't know where to start can choose with confidence.

"Curator" offers fragrance suggestions curated by experts in beauty, fashion, and other fields. For those who want to choose a perfume as a part of their fashion and want to select a special item, we support you in choosing a fragrance that matches your role model.

In our "Counseling" sessions, we offer an original fragrance ordering event where you can discover the scent that best suits you through counseling. LIBERTA Perfume, which champions the theme of "democratizing fragrance," will host an original perfume ordering event through counseling, proposing special fragrances that color your individuality and charm.

Even customers who have been interested in perfumes and scented items but haven't been able to take the plunge until now will be able to experience the charm of fragrances and the joy of wearing them, so please come and see us.

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