ETiAM , a Tokyo-based bag brand currently attracting attention, will be holding a limited-time pop-up store at Isetan Shinjuku Store, Men's Building B1F, Bags section from December 1st (Wed) to December 14th (Tue). During the event, the new "Flexi" bag will be available, as well as the classic "Fundamental" series and other bags and accessories that can be shared across generations and genders.

ETiAM values craftsmanship that is based on a traditional and simple style, using high-quality materials and the skilled handiwork of Japanese artisans. ETiAM bags and accessories have a certain elegance, and while the designs are basic, they are characterized by silhouettes, materials, and color schemes that make the styling stand out.

One of our signature materials is shrink leather, which is tanned using a combination tanning process (chrome tanning and vegetable tanning) at a tannery in Himeji. This soft, plump, and thick leather has a bouncy elasticity, and you can enjoy the rich texture created by the uneven grain, as well as the luster that develops as you use it.

The new "Flexy" model, unveiled this time, was created to align with the modern trend towards casual style. Its height is just above A4 size, making it a convenient size for everyday use, and its appeal lies in its ease of carrying regardless of gender.

The main material is soft, thick shrink leather, and the hardware is made from brass recycled from old water pipes. The brass is handcrafted using sand molds, a highly skilled technique rather than conventional molds, resulting in a warm finish with bold curves. Furthermore, the interior lining uses an original jacquard fabric with a three-dimensional feel, incorporating a herringbone pattern and featuring the "E" of ETiAM as a motif, demonstrating the brand's attention to detail.

In addition to these items, this pop-up will feature a wide selection of ETiAM 's collections. Please take this opportunity to visit us.

►View ETiAM products at Mitsukoshi Isetan Online Store

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