From November 20th (Sat) to December 7th (Tue), a limited-time pop-up shop by GUCCI will be held at Isetan Shinjuku Store, Men's Building, 1st Floor, The Stage .

We are pleased to be the first to introduce the latest collaboration between outdoor wear brand THE NORTH FACE and GUCCI, "THE NORTH FACE X GUCCI," ahead of other stores. This collection features a wide range of items, mainly men's and women's wear, as well as bags and shoes. Please take this opportunity to check it out.

Event Information
“THE NORTH FACE × GUCCI” POP-UP
  • Venue: Isetan Shinjuku Store, Men's Building, 1st Floor, The Stage

[Updated on November 16th (Tuesday)]

*Regarding advance reservations for admission, due to anticipated crowds on the day, both Saturday, November 20th and Sunday, November 21st, admission will be by advance reservation only for the entire day.

Click here to register for admission on Saturday, November 20th.


Click here to register for admission on Sunday, November 21st.


[Updated on November 16th (Tuesday)]
*Regarding sales methods from Monday, November 22nd onwards, we may restrict entry to the store depending on the crowd situation.
*If there are any changes to the sales method, we will update this page (Isetan Men's Net).
*Please note that the schedule may be subject to change without notice depending on the circumstances on the day.
Regarding admission to GUCCI promotion on November 20th (Sat) and November 21st (Sun)

THE NORTH FACE × GUCCI POP-UP
Isetan Shinjuku Store, Men's Building, 1st Floor, The Stage

For sales on November 20th (Sat) and November 21st (Sun), customers who wish to participate should apply for the lottery for entry between noon on November 13th (Sat) and 10:00 AM on November 17th (Wed).

*To apply, you must be a Mitsukoshi Isetan WEB member and have a Yahoo! JAPAN ID. For details, please see here .

*The Mitsukoshi Isetan web membership registration page is not compatible with Internet Explorer. Please use another browser.

■Procedure Flow


• Application deadline: Wednesday, November 17th, 10:00 AM
- Lottery results will be displayed from 5:00 PM on Wednesday, November 17th.
• Purchase free tickets until 3 PM on Thursday, November 18th.


*Further details regarding any changes will be updated on this page ( https://www.imn.jp/post/108057204371 ).
*Please note that we may restrict entry depending on the crowd situation.
*Please note that the information provided on the day may be subject to change without prior notice.
* Please be sure to complete the procedures by the respective deadlines.
* If you miss the deadline, you will not be eligible for the lottery or admission.
Additionally, an email containing information regarding your entry order, entry time, and meeting place will be sent around noon on Friday, November 19th .
*Only one application per person is allowed. Multiple applications will be disqualified from the lottery.
* This is a lottery to determine the order of entry and does not guarantee the purchase of any products.


■ Requests regarding admission


Your entry time will be notified by email after the lottery on PassMarket.

Customers who have been selected in advance by lottery should bring a photo ID and a smartphone with them when they visit.
(Please bring one of the following: driver's license, passport, resident registration card with photo, special permanent resident certificate, residence status card, student ID with photo, My Number card, or disability certificate.)
Please note that we cannot accept expired identification documents, copies or photographs of such documents, or multiple identification documents without a photograph.
Please arrive at the designated location by the scheduled time. If you are late for your appointment, your reservation will be invalidated, regardless of the reason.
• Your admission ticket will be displayed on your smartphone. Please show your admission ticket upon arrival.
Please note that screenshots of the screen will not be accepted.
We will verify that the name on your application matches the name on your photo ID before selling you the ticket. Please note that if you do not have a photo ID for identity verification, you will not be admitted.
Depending on the crowd situation on the day, you may have to wait for a long time before entering. Please allow ample time for your visit.
・In order to prevent the spread of COVID-19, we are restricting access to entrances and exits.
・In order to prevent overcrowding inside the building and to help prevent the spread of COVID-19, we may implement entry restrictions. Please allow ample time for your visit.
During this period, Isetan Shinjuku store will be checking for mask usage and taking temperatures to prevent the spread of COVID-19. Therefore, we may refuse entry to some customers. Thank you for your understanding.


■ Requests regarding your purchase


・If there are many people wishing to purchase items, depending on the order of entry, you may not be able to purchase the item you want.

・Entry and purchases will be limited to the customer who was selected in the lottery. Please note that lending or borrowing of the winning customer's smartphone is prohibited. If this is discovered, both customers will be refused service.
・Purchases are limited to the customer who was selected in the lottery. Please note that we will not accept credit card use or payments from anyone other than the winning customer.
If this is discovered, we reserve the right to refuse your purchase.
Depending on the number of applications, we may limit the number of items you can purchase.
Depending on the crowd situation on the day, we may limit the time you can spend shopping.
We do not offer reservations.
・[Updated November 26th (Fri)] Please note that we are unable to accept orders by phone, through Mitsukoshi Isetan Remote Shopping, or via cash-on-delivery until December 7th (Tue) during the promotion period. For details, please contact a staff member.
*Please note that quantities are limited, and we apologize if an item is out of stock.
Please note that we cannot accept returns or exchanges due to customer reasons.
Depending on the situation regarding entry restrictions into the building, the start time of your tour may be delayed.
Due to anticipated crowds during the event period, please refrain from making inquiries about stock availability.
*For more details, please ask a staff member on the day of the event.


If you do not agree to any of the above requests, we reserve the right to refuse your purchase.
Please note that the requests and requirements may change.


Text: ISETAN MEN'S net

*All prices include tax.
*The information in this article is current as of the time of publication. Product information may be revised or changed without notice.
*Some wording has been changed, and the text has been updated. November 26, 2021


For inquiries, please contact Isetan Shinjuku Store, Men's Building 3rd Floor, Men's Designers Section, Tel: 03-3352-1111 (Main number)
For inquiries via email, please click here.