The second collaboration between the hugely popular luxury brand GUCCI and the top outdoor brand THE NORTH FACE, "THE NORTH FACE × GUCCI".

This special collection, which launched earlier than anywhere else at Isetan Shinjuku Store, Men's Building, 1st Floor, The Stage pop-up shop on November 20th (Saturday), will finally be closing on December 7th (Tuesday). Although many items have already sold out this season, this collection boasts a wide variety of items and is still available for purchase. You'll likely regret it if you don't check it out, especially considering its special interior design.

With an insatiable spirit of inquiry and a determination to challenge tradition.

The dream collaboration between GUCCI and The North Face, two "pinnacles" in different fields—luxury fashion and outdoor sports—was a sensational event that kicked off 2021. And this winter, their collaboration deepened and evolved even further, with the drop of their second collection.

The venue chosen for its unveiling in Japan was Isetan Shinjuku Store, Men's Building, 1st Floor, The Stage . Moreover, it was released approximately 10 days earlier than the launch at Gucci shops and online on December 1st (Wednesday). The fastest release in Japan took place at GUCCI pop-up shop, which has been open since November 20th (Saturday).

The North Face is an outdoor brand trusted by extreme professionals such as adventurers and mountaineers, and at the same time, it is a fashion brand that has made headlines through collaborations with numerous popular designers and creators. For the first time since its founding in 1966, The North Face has allowed GUCCI to change its brand logo, resulting in this "THE NORTH FACE × GUCCI" collection.


For this second collaboration, GUCCI has once again infused The North Face's technical apparel and goods with its signature fashionable touch, resulting in a rich collection that is contemporary, retro, and full of originality. It's as if both brands are celebrating each other's great heritage and challenging "tradition" with an insatiable spirit of exploration.

The lineup, featuring a wide variety of apparel, accessories, luggage, shoes, and even some unexpected items, is once again impressive. Furthermore, new designs include pop and colorful floral patterns and more subdued mountain patterns. Also, don't miss the logo T-shirts, updated with adorable cat motifs, creating humorous and charming items.

Stylish, highly functional, and environmentally conscious.

The "THE NORTH FACE × GUCCI" collection can, of course, be enjoyed as casual fashion with an outdoor feel for everyday wear in the city. However, at the same time, it also possesses high functionality that allows it to be used for outdoor activities as fashion-conscious and luxurious clothing. This is truly what you would expect from a collaboration between The North Face and GUCCI .

Furthermore, it's worth noting that this collection, which embodies both brands' commitment to supporting environmental conservation activities, uses a recyclable nylon "ECONYL®"-based fabric as its main material. This commitment is evident in every detail.

Enjoy a special collection on a special stage.

Turning our attention to the interior of the pop-up store, we find ourselves in a "silver" snowscape. Using silver and white as key colors, and employing crystal-like objects, mirrors, and neon signs, GUCCI has created a fantastical snow-covered mountain scene. This is a striking contrast to the previous campaign visuals, which featured people enjoying hiking by a tranquil Alpine lake and garnered much attention. It's like a fleeting dreamland that enhances the modern and elegant winter mood.

While some unique items, such as a beige down jacket with the GG pattern and a small backpack, sold out quickly on the first day of the event, there are still plenty of other clothing and accessories that will be perfect for the coming season. Even if you're short on time, you should definitely visit this GUCCI pop-up shop before the end of November. You'll be delighted not only by the happy and powerful collection, but also by the meticulously designed interior and window displays.