Loro Piana , the Italian luxury brand known for its top-quality materials and understated elegance, has collaborated for the first time with Hiroshi Fujiwara, one of Japan's leading creators.
From Wednesday, October 13th to Tuesday, October 19th, a pop-up store featuring this special collaboration will be set up at The Stage on the 1st floor of the main building of Isetan Shinjuku and at ISETAN MITSUKOSHI LUXURY, Mitsukoshi Isetan's luxury online store.

Loro Piana , a brand symbolizing Italian excellence, was founded in 1924 as a textile manufacturer and has been producing the highest quality products for over six generations. From cashmere and baby cashmere, which have become synonymous with the brand, to vicuña and the ultra-fine wool "The Gift of Kings®," the fabrics are made from carefully selected raw materials and are characterized by their unforgettable softness and comfort. Today, the brand continues to offer a natural and elegant lifestyle through timeless clothing, shoes, and leather goods.

This pop-up store will unveil the first collaboration collection between Loro Piana and Hiroshi Fujiwara, featuring a collection of genderless items. The capsule collection combines Loro Piana 's signature use of materials, such as luxuriously soft cashmere stoles and knitwear, with Fujiwara's playful touches like distressed knits and printed logos. Enjoy the extensive lineup, from accessories to outerwear and shoes, allowing you to create a complete coordinated look.

►View Loro Piana featuring Hiroshi Fujiwara products at "ISETAN MITSUKOSHI LUXURY"